{"meta":{"page":1,"per_page":50,"max_per_page":100,"total":1,"total_is_capped":false,"direct_labels_cover":0,"predictions_cover":1,"direct_label_status":"direct model label, unvalidated","prediction_status":"machine_predicted_unvalidated (Codex and Gemma teacher distillation)","score_status":"score_only:v0-immature-baseline (scores rank; they never assert a category)","snapshot":{"source":"OpenAlex, pinned release, all 482 partitions","release":"2026-06-24","frame_built":"2026-07-12","author_layer_release":"2026-06-26"},"query_hash":"246f93783832","filters":{"venue":"The Marketing Review"}},"results":[{"id":"W2052183860","doi":"10.1362/146934710x488951","title":"A critical account of the process of branding: towards a synthesis","year":2010,"lang":"en","type":"article","venue":"The Marketing Review","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":15,"is_retracted":false,"has_abstract":true,"routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false},"ca_institutions":"Trent University","funders":"","keywords":"Process (computing); Process management; Business; Computer science","authors":[{"name":"Ayman El‐Amir","is_ca":false},{"name":"Steve Burt","is_ca":true}],"retraction":null,"screen_n_in":null,"score":{"opus":0.01914168092715332,"gpt":0.3457047022149325,"spread":0.3265630212877793,"validation_status":"score_only:v0-immature-baseline"},"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch"],"consensus_categories":[],"category_scores_codex":[0.0134507,0.00009181196,0.0003241998,0.0000156758,0.0003170006,0.00003859739,0.0007609975,0.00006459837,0.0002486137],"category_scores_gemma":[0.1240981,0.00004963827,0.0001979383,0.0004507243,0.001020261,0.00008070905,0.00008790233,0.0002362257,0.000003692284],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001415081,"about_ca_system_score_gemma":0.0002719635,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001637925,"about_ca_topic_score_gemma":0.00009800594,"domain_scores_codex":[0.9975773,0.001102624,0.0003580698,0.0001283714,0.0005969555,0.0002367352],"domain_scores_gemma":[0.9936862,0.00541316,0.0002432949,0.0003144279,0.0002833128,0.00005957596],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001200637,0.0002455762,0.008153766,0.01595276,0.00007783478,0.000001475419,0.01369085,1.434292e-7,0.0004572574,0.02795606,0.004916837,0.9284274],"study_design_scores_gemma":[0.0006958426,0.00009305832,0.144483,0.1298014,0.00218843,0.00002457177,0.02344038,0.0000410659,0.002948514,0.03205061,0.6624683,0.001764814],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.4391473,0.01105081,0.000002230769,0.02733828,0.001114519,0.0009116847,0.0000153344,0.00006266464,0.5203571],"genre_scores_gemma":[0.9956365,0.003621055,0.00003977311,0.0002565756,0.0001621249,0.00003733892,1.149421e-7,0.000009586265,0.0002369928],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.9266626,"threshold_uncertainty_score":0.88328,"prediction_status":"machine_predicted_unvalidated"},"labels":[],"label_agreement":null}]}