{"id":"W103748181","doi":"10.1007/bf03256813","title":"The Changing Face of Direct-to-Consumer Print Advertising","year":2010,"lang":"en","type":"article","venue":"Pharmaceutical Medicine","topic":"Pharmaceutical industry and healthcare","field":"Pharmacology, Toxicology and Pharmaceutics","cited_by":13,"is_retracted":false,"has_abstract":false,"ca_institutions":"","funders":"University of Georgia","keywords":"Advertising; Order (exchange); Quarter (Canadian coin); Business; Balance (ability); Over-the-counter; Content analysis; Medical prescription; Medicine","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006934174,0.00043927,0.0005714527,0.002167834,0.004347648,0.02100291,0.001788012,0.01100637,0.05040647],"category_scores_gemma":[0.02573117,0.0004764127,0.0004925933,0.001732713,0.008100485,0.01957467,0.003114623,0.008998822,0.007123378],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.005220765,"about_ca_system_score_gemma":0.002344605,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005921605,"about_ca_topic_score_gemma":0.01057933,"domain_scores_codex":[0.993693,0.001460345,0.0002194468,0.0009437124,0.003054891,0.0006286012],"domain_scores_gemma":[0.9703081,0.01733821,0.002219322,0.001297456,0.005418147,0.00341876],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"observational","study_design_scores_codex":[0.0003239117,0.0002648696,0.009936946,0.0004808697,0.00003768234,0.001750309,0.01102405,0.0005603699,0.002800298,0.4351912,0.2772205,0.2604091],"study_design_scores_gemma":[0.00003700665,0.00009603135,0.01554614,0.0004648372,0.00002201375,0.002062286,0.01391747,0.001013606,0.0008145129,0.09006475,0.8758327,0.0001285524],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.05654377,0.01523554,0.003486708,0.5499229,0.006212087,0.00003459562,0.0003643418,0.0002718267,0.3679283],"genre_scores_gemma":[0.7551663,0.01456778,0.003165133,0.1243099,0.0239168,0.00004993862,0.0001949596,0.0004666528,0.07816254],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.05040647,"threshold_uncertainty_score":0.1686264,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.3249485468030795,"score_gpt":0.5636868487637329,"score_spread":0.2387383019606534,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}