{"id":"W1475899082","doi":"10.2139/ssrn.2290802","title":"Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook","year":2017,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":187,"is_retracted":false,"has_abstract":false,"ca_institutions":"Quest University Canada","funders":"","keywords":"Advertising; Social media; Content (measure theory); Business; User-generated content; Internet privacy; Computer science; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002226176,0.0004906717,0.0005520828,0.001972698,0.001666317,0.00461715,0.0006737252,0.001691508,0.0109618],"category_scores_gemma":[0.01833433,0.0006542615,0.0007831798,0.002212811,0.001530087,0.002724543,0.002177691,0.001585706,0.001408007],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006357651,"about_ca_system_score_gemma":0.0004838666,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01159389,"about_ca_topic_score_gemma":0.01895626,"domain_scores_codex":[0.9979649,0.0009736961,0.0001124511,0.000252734,0.0004261519,0.0002701573],"domain_scores_gemma":[0.9654862,0.02447473,0.005700579,0.001179267,0.001647107,0.001512234],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001575354,0.001694292,0.9510544,0.0004341816,0.0007768206,0.0003294401,0.01129318,0.00008259388,0.0004555453,0.001621784,0.001200627,0.02948177],"study_design_scores_gemma":[0.00006310313,0.000248581,0.9828455,0.0003064009,0.0006353223,0.0002231024,0.01108098,0.0002246659,0.000310943,0.0009523847,0.00307854,0.00003061212],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9814801,0.001868202,0.00007221832,0.0006926812,0.00003274435,0.00002810453,0.000382637,0.000003547638,0.0154398],"genre_scores_gemma":[0.9956958,0.00169769,0.00009216763,0.0002879089,0.00007816176,0.00003642997,0.000348138,0.00001057754,0.001753004],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01159389,"threshold_uncertainty_score":0.03667086,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.098371426574373,"score_gpt":0.3375662830144766,"score_spread":0.2391948564401035,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}