{"id":"W1512574951","doi":"10.20381/ruor-5432","title":"Viral Marketing: A New Branding Strategy to Influence Consumers","year":2012,"lang":"en","type":"dissertation","venue":"Library and Archives Canada (Government of Canada)","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Viral marketing; Marketing; Digital marketing; Business; Marketing research; Return on marketing investment; Marketing management; Marketing mix; Marketing strategy; Influencer marketing; The Internet; Relationship marketing; Advertising; Social media; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002457627,0.0005277656,0.000360407,0.00150897,0.002547472,0.005448934,0.0008902234,0.00122152,0.009730253],"category_scores_gemma":[0.003797878,0.0001811415,0.0003792101,0.001123845,0.002703662,0.004778319,0.002932731,0.00157754,0.002081129],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001829135,"about_ca_system_score_gemma":0.003519731,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004461157,"about_ca_topic_score_gemma":0.009737249,"domain_scores_codex":[0.9983281,0.0006188066,0.00003660786,0.0001561273,0.0007483313,0.0001119186],"domain_scores_gemma":[0.9980425,0.000801722,0.0001889915,0.0002179027,0.0004127474,0.0003362452],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"qualitative","study_design_scores_codex":[0.0001123445,0.0005419668,0.004788262,0.0006839026,0.00006367247,0.0002749721,0.01865942,0.0006495503,0.008369841,0.3674846,0.04895807,0.5494133],"study_design_scores_gemma":[0.0001060809,0.0004679122,0.004818169,0.0004790422,0.00008770372,0.000804398,0.006675154,0.005376772,0.005212315,0.1529159,0.8229596,0.00009693355],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.1024146,0.006452625,0.133518,0.02519082,0.002420629,0.001596774,0.0002630096,0.001077967,0.7270657],"genre_scores_gemma":[0.6566446,0.01042992,0.09897773,0.009173045,0.002349034,0.001357571,0.0002573774,0.0003967553,0.220414],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.009730253,"threshold_uncertainty_score":0.03255093,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.005000241847328159,"score_gpt":0.1934512826677126,"score_spread":0.1884510408203844,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}