{"id":"W1534622299","doi":"10.1002/9781118785317.weom090296","title":"Integrated Marketing Communications","year":2015,"lang":"en","type":"other","venue":"Wiley Encyclopedia of Management","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Lethbridge","funders":"","keywords":"Business; Marketing; Integrated marketing communications; Marketing communication; Consistency (knowledge bases); Marketing mix; Promotion (chess); Marketing management; Product (mathematics); Marketing strategy; Digital marketing; Sales promotion; Marketing mix modeling; Return on marketing investment; Direct marketing; Personal selling; Advertising; Relationship marketing; Sales management; Computer science; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.002039673,0.0008392624,0.0004432679,0.005239321,0.001554496,0.00851811,0.001415306,0.001574956,0.4190845],"category_scores_gemma":[0.007679163,0.0002837362,0.000302143,0.005692346,0.0005796603,0.00398932,0.003848202,0.001202322,0.190625],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002209416,"about_ca_system_score_gemma":0.003841164,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002126493,"about_ca_topic_score_gemma":0.002581188,"domain_scores_codex":[0.9970056,0.0005159235,0.0002342477,0.0002740287,0.001679593,0.0002904783],"domain_scores_gemma":[0.993085,0.001100093,0.0005231934,0.001214658,0.003074926,0.001002102],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00004130233,0.0001018135,0.0006744442,0.0002940274,0.000006025012,0.000132463,0.0003603585,0.0001572935,0.0006047155,0.02254378,0.4159018,0.559182],"study_design_scores_gemma":[0.000004471867,0.00001629889,0.0006609218,0.000126515,0.000003747426,0.0001336636,0.0001394891,0.000190973,0.0003068669,0.001971452,0.9964384,0.000007184042],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.001308528,0.001331855,0.002642866,0.002196778,0.001002254,0.0001780388,0.001126932,0.001119526,0.9890932],"genre_scores_gemma":[0.02497292,0.003248176,0.004631975,0.001347588,0.001299213,0.0001546135,0.002159576,0.0004366788,0.9617491],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.4190845,"threshold_uncertainty_score":0.8286054,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01597030192891711,"score_gpt":0.235129314394692,"score_spread":0.2191590124657749,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}