{"id":"W1535684126","doi":"10.1023/a:1008135126025","title":"Advertising Spending and Perceived Quality","year":2000,"lang":"en","type":"article","venue":"Marketing Letters","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":124,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Toronto","funders":"","keywords":"Durable good; Quality (philosophy); Product (mathematics); Advertising; Business; Marketing; Perceived quality; Perception; Market share; Economics; Microeconomics; Psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001592168,0.0003042235,0.0003324274,0.001859147,0.0005899118,0.003002006,0.0003476448,0.001113589,0.01309752],"category_scores_gemma":[0.01543194,0.0003932881,0.0007603876,0.001787193,0.0005114492,0.0009403774,0.000547674,0.00135362,0.001200864],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008711353,"about_ca_system_score_gemma":0.0004614668,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01250807,"about_ca_topic_score_gemma":0.01678207,"domain_scores_codex":[0.9990476,0.0003837718,0.00009373321,0.00008747417,0.000244051,0.0001433614],"domain_scores_gemma":[0.9654998,0.0173006,0.00969775,0.001323345,0.002415476,0.003762944],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0005858422,0.000608378,0.9933628,0.0000272446,0.0001830214,0.00005180096,0.0004903132,0.0001524841,0.0003392419,0.0002933023,0.000229743,0.003675803],"study_design_scores_gemma":[0.0000187902,0.0001103647,0.9983957,0.0000133423,0.0001053855,0.00008930665,0.0003231598,0.0003133394,0.00008438227,0.0001317699,0.0004061198,0.000008358977],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9935608,0.0004518336,0.00004375343,0.0002057188,0.00001119518,0.000007460336,0.0002262952,0.000005588205,0.00548723],"genre_scores_gemma":[0.9973004,0.0002301309,0.00007467318,0.00008083904,0.0000288075,0.000007123635,0.000263475,0.000006998702,0.002007608],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01309752,"threshold_uncertainty_score":0.04381561,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02394853969611311,"score_gpt":0.2562192152305634,"score_spread":0.2322706755344503,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}