{"id":"W1548750588","doi":"10.18533/ijbsr.v4i12.640","title":"Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized","year":2014,"lang":"en","type":"article","venue":"International Journal of Business and Social Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université du Québec à Rimouski","funders":"","keywords":"Psychology; Television advertising; Pencil (optics); Advertising; Social psychology; Business; Engineering","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002609033,0.0002910025,0.0003015536,0.0009602682,0.0002262436,0.000876228,0.0003760307,0.0005766912,0.001763897],"category_scores_gemma":[0.008050232,0.0002069921,0.0004408758,0.0006602086,0.0004972211,0.0009202536,0.001015597,0.00131608,0.0002519957],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003354665,"about_ca_system_score_gemma":0.0002468407,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002938353,"about_ca_topic_score_gemma":0.0005312283,"domain_scores_codex":[0.9971828,0.001467175,0.0001588495,0.0002582133,0.0008531019,0.00007980968],"domain_scores_gemma":[0.9954805,0.002125713,0.0009417988,0.0004090521,0.0008062542,0.0002367089],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"bench_or_experimental","study_design_scores_codex":[0.001696916,0.001031331,0.2657692,0.001211761,0.0004735421,0.0001996273,0.005229882,0.001156778,0.07558017,0.007365894,0.004909687,0.6353754],"study_design_scores_gemma":[0.00007952492,0.002904192,0.9457412,0.0003251421,0.0002436042,0.001296795,0.001912755,0.003961965,0.01708098,0.004362867,0.02193807,0.0001529055],"study_design_candidate":"bench_or_experimental","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.901059,0.007980066,0.05631454,0.0009395599,0.0007500926,0.0006135167,0.0005257003,0.0002180917,0.03159947],"genre_scores_gemma":[0.9391518,0.004898135,0.04794946,0.0008391323,0.0006616585,0.0008669739,0.0004181021,0.00004962659,0.005165093],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.002609033,"threshold_uncertainty_score":0.01379806,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2320364759260656,"score_gpt":0.3954687974756622,"score_spread":0.1634323215495966,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}