{"id":"W1564427029","doi":"10.1300/j057v10n01_03","title":"The Evolution of Product Placements in Hollywood Cinema","year":2004,"lang":"en","type":"article","venue":"Journal of Promotion Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":77,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Product placement; Hollywood; Movie theater; Advertising; Product (mathematics); Optimal distinctiveness theory; Coca cola; Cola (plant); Quarter (Canadian coin); Art; Psychology; Business; History; Visual arts; Social psychology; Mathematics; Medicine; Art history; Archaeology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001075088,0.00008890039,0.0001253166,0.0004431187,0.0001057274,0.0001120348,0.0002350404,0.00002001044,0.00005158078],"category_scores_gemma":[0.00004565979,0.0000665421,0.00007679118,0.0004751908,0.00003901043,0.0006653739,0.00006322128,0.0001005285,0.00004257247],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000169398,"about_ca_system_score_gemma":0.00002387603,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00005577266,"about_ca_topic_score_gemma":0.00007323988,"domain_scores_codex":[0.9986992,0.00001751724,0.0006303574,0.0001185574,0.0004048553,0.0001295534],"domain_scores_gemma":[0.9988381,0.000006977556,0.0006965166,0.0001858072,0.0002644693,0.000008140545],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0007092204,0.003961542,0.1585021,0.001277661,0.0003510326,0.00006290701,0.0002623739,0.002835665,0.01179011,0.1578911,0.004493077,0.6578633],"study_design_scores_gemma":[0.002770268,0.0000209171,0.9789336,0.0002708761,0.0001434025,0.000009286035,0.0006171918,0.00005562849,0.0002847749,0.009376585,0.007392718,0.0001247206],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.992447,0.0002969399,0.0014491,0.00268624,0.0009243139,0.0004921508,4.127189e-7,0.00001421907,0.001689642],"genre_scores_gemma":[0.9990961,0.00008999788,0.0001751464,0.0000240493,0.0001545384,0.000012631,0.000002336109,0.000007494785,0.0004377033],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8204315,"threshold_uncertainty_score":0.2713508,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0224255279202085,"score_gpt":0.2538043308825271,"score_spread":0.2313788029623186,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}