{"id":"W157745419","doi":"10.24043/isj.221","title":"Branding From Above: Generic Cultural Branding in Shetland and other Islands","year":2008,"lang":"en","type":"article","venue":"Island Studies Journal","topic":"Island Studies and Pacific Affairs","field":"Social Sciences","cited_by":30,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Prince Edward Island","funders":"Shetland Islands Council; University of Aberdeen","keywords":"Shetland; Place branding; Tourism; Nation branding; Brand identity; Corporate branding; Identity (music); Government (linguistics); Business; Advertising; Political science; Geography; Brand equity; Public relations; Aesthetics; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.000592757,0.0001946776,0.000444828,0.0001065633,0.002297807,0.0001157687,0.000134148,0.00009213743,0.0001169532],"category_scores_gemma":[0.0001293384,0.0001337527,0.00009009925,0.000240485,0.0003992318,0.00022998,0.00006074426,0.0003088844,0.000008097219],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009720196,"about_ca_system_score_gemma":0.00004611654,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0007806807,"about_ca_topic_score_gemma":0.01396953,"domain_scores_codex":[0.9983836,0.0001820606,0.0003458452,0.0002311339,0.0003544444,0.0005029312],"domain_scores_gemma":[0.9993815,0.0002259185,0.000129204,0.00007392829,0.00007896787,0.0001105157],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"qualitative","study_design_scores_codex":[0.00009735353,0.00002554182,0.6945134,0.000006484966,0.000214036,0.0001433492,0.2877118,0.00001236649,0.00002304639,0.0002484334,0.01551468,0.001489512],"study_design_scores_gemma":[0.007834744,0.0002168329,0.1651321,0.0003702242,0.0001164579,0.0004337397,0.4153488,0.0001467678,0.00001448822,0.003730029,0.4055628,0.001093026],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.906014,0.01551866,0.0000960336,0.0007874381,0.001015205,0.0001172236,0.00002362806,0.00002545779,0.07640231],"genre_scores_gemma":[0.9674952,0.02910593,0.00009584209,0.0001492374,0.001336883,0.000004901837,0.000001368931,0.00001172761,0.001798898],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5293813,"threshold_uncertainty_score":0.9990011,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08544842915791746,"score_gpt":0.3424438431260345,"score_spread":0.256995413968117,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}