{"id":"W157745419","doi":"10.24043/isj.221","title":"Branding From Above: Generic Cultural Branding in Shetland and other Islands","year":2008,"lang":"en","type":"article","venue":"Island Studies Journal","topic":"Island Studies and Pacific Affairs","field":"Social Sciences","cited_by":30,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Prince Edward Island","funders":"Shetland Islands Council; University of Aberdeen","keywords":"Shetland; Place branding; Tourism; Nation branding; Brand identity; Corporate branding; Identity (music); Government (linguistics); Business; Advertising; Political science; Geography; Brand equity; Public relations; Aesthetics; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0005787903,0.0002110957,0.0002075698,0.0006447709,0.004975707,0.003808524,0.0005561742,0.0007724146,0.003185519],"category_scores_gemma":[0.001085754,0.0001072763,0.0001558478,0.0008662534,0.004792419,0.003264585,0.003264109,0.001165912,0.0001180778],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004344964,"about_ca_system_score_gemma":0.00157195,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.06259622,"about_ca_topic_score_gemma":0.1655435,"domain_scores_codex":[0.9995572,0.0001668322,0.000010026,0.00005274483,0.00009701333,0.0001161495],"domain_scores_gemma":[0.9996629,0.0001090001,0.00006694158,0.00003703238,0.00004148993,0.00008268547],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0001255598,0.0001432068,0.03112814,0.000194793,0.00001962684,0.003554856,0.8050285,0.000207568,0.003366554,0.07948823,0.00202119,0.0747218],"study_design_scores_gemma":[0.00001092973,0.0001401314,0.05760283,0.0002320543,0.00003104754,0.001592869,0.8207836,0.0004033043,0.001200554,0.007529865,0.1104389,0.00003378139],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9073493,0.0007003224,0.0004359914,0.0009109426,0.00003151529,0.000009512561,0.000007787797,0.000006755568,0.09054779],"genre_scores_gemma":[0.9948915,0.0002603995,0.0002752209,0.0001021769,0.000005076416,0.000003189478,0.000007053561,0.000005799518,0.004449544],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.06259622,"threshold_uncertainty_score":0.1244637,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08544842915791746,"score_gpt":0.3424438431260345,"score_spread":0.256995413968117,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}