{"id":"W1587707959","doi":"10.1108/02651331111132848","title":"Identity, demographics, and consumer behaviors","year":2011,"lang":"en","type":"article","venue":"International Marketing Review","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":212,"is_retracted":false,"has_abstract":true,"ca_institutions":"Concordia University; Carleton University; Western University","funders":"","keywords":"Psychographic; Marketing; Originality; Generalizability theory; Market segmentation; Product (mathematics); Consumption (sociology); Demographics; Sample (material); Consumer behaviour; Country of origin; Identity (music); Product category; Business; Psychology; Sociology; Social psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001053294,0.0001441952,0.0001526633,0.0006817167,0.0007480187,0.0009028164,0.0001763648,0.0002607261,0.005057653],"category_scores_gemma":[0.003216131,0.00008790477,0.0001698088,0.0006797078,0.0006768923,0.0008324173,0.0006468149,0.0003915475,0.0003654857],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003715549,"about_ca_system_score_gemma":0.0003930392,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003348004,"about_ca_topic_score_gemma":0.004772705,"domain_scores_codex":[0.9995551,0.0002132455,0.00003056787,0.00005189461,0.00009608116,0.00005315977],"domain_scores_gemma":[0.9978923,0.0005200347,0.0009433965,0.0001384517,0.0002795334,0.0002263504],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00006278495,0.0001737408,0.9763401,0.00004502479,0.00002047269,0.0001082752,0.005875796,0.00007336316,0.0003275812,0.001318111,0.0003418653,0.0153129],"study_design_scores_gemma":[0.000002647691,0.0001111335,0.9793059,0.00003493857,0.00001298168,0.0001710076,0.01735784,0.0002093256,0.0001848434,0.0006637041,0.001936787,0.000008904049],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9917296,0.0001179997,0.0002396825,0.0002665991,0.000007731131,0.00002948026,0.0001068312,0.000003338122,0.007498753],"genre_scores_gemma":[0.9987674,0.0001042454,0.0002828471,0.00008147557,0.000006865647,0.00002162244,0.00007596814,0.000001658398,0.0006579798],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005057653,"threshold_uncertainty_score":0.01691955,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04824311942415969,"score_gpt":0.2821125548463426,"score_spread":0.2338694354221829,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}