{"id":"W1593160478","doi":"","title":"Impact of Internet Banner Advertisement on Social Media’S Consumer Buying Behaviour: A Case Study of Facebook","year":2015,"lang":"en","type":"article","venue":"European Journal of Business and Management","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; The Internet; Social media; Quarter (Canadian coin); Banner; Login; Business; Product (mathematics); Computer science; World Wide Web; Geography","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009498427,0.0002768209,0.0003767596,0.001284813,0.002760703,0.001868238,0.0005600735,0.001145422,0.004286952],"category_scores_gemma":[0.002467529,0.0003384673,0.0007069457,0.001140033,0.001025132,0.001449,0.001277191,0.001269829,0.0005431612],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001515587,"about_ca_system_score_gemma":0.0005973653,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01719454,"about_ca_topic_score_gemma":0.04052411,"domain_scores_codex":[0.9991579,0.0004560984,0.00003388038,0.00005974248,0.0001361771,0.0001562574],"domain_scores_gemma":[0.9972313,0.001688312,0.0003813925,0.00009041164,0.0002053156,0.0004032701],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0006117207,0.006279469,0.6617011,0.0005439107,0.0002227606,0.03372822,0.2493835,0.0003236292,0.002044333,0.002979439,0.003647947,0.03853393],"study_design_scores_gemma":[0.00004291489,0.001112547,0.5983984,0.0002373906,0.0001765124,0.007083223,0.3812848,0.002378694,0.000754695,0.0004986251,0.00795785,0.00007423702],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9971032,0.0001185746,0.00003204273,0.0001705287,0.000004216227,0.00001751138,0.00003152226,0.000001697877,0.002520781],"genre_scores_gemma":[0.9978104,0.0002940667,0.0001442883,0.00009607228,0.00001154796,0.00002048283,0.00004792585,0.000003844735,0.001571468],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01719454,"threshold_uncertainty_score":0.03418893,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05624115890588322,"score_gpt":0.2742661828996836,"score_spread":0.2180250239938004,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}