{"id":"W1594910072","doi":"10.5585/remark.v13i6.2767","title":"Ethnographic Research in Marketing: Past, Present, and Possible Futures.","year":2014,"lang":"en","type":"article","venue":"ReMark - Revista Brasileira de Marketing","topic":"Business and Management Studies","field":"Decision Sciences","cited_by":14,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Ethnography; Futures contract; Consumer research; Sociology; Qualitative research; Marketing; Qualitative marketing research; Marketing research; Social science; Business; Anthropology; Quantitative marketing research; Return on marketing investment","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.02698625,0.0004876147,0.0005487603,0.004061962,0.004413875,0.005781334,0.0008576077,0.001360264,0.004199278],"category_scores_gemma":[0.02347028,0.000376862,0.0002870133,0.007760114,0.01498742,0.009553504,0.003990676,0.00142646,0.0002608198],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00390144,"about_ca_system_score_gemma":0.00285407,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00397111,"about_ca_topic_score_gemma":0.01311427,"domain_scores_codex":[0.9648192,0.03237664,0.0005626468,0.0005956251,0.001029647,0.0006163031],"domain_scores_gemma":[0.9468162,0.04610075,0.001911907,0.002544096,0.001406844,0.001220219],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00009404532,0.0002181615,0.03057723,0.003785746,0.00008550308,0.001224672,0.4805052,0.0002128972,0.001098395,0.2703578,0.007479596,0.2043608],"study_design_scores_gemma":[0.00002165457,0.0001732943,0.01862294,0.008240141,0.0000407879,0.001966974,0.6895341,0.000347808,0.000664578,0.08643607,0.1939012,0.00005040458],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.2892738,0.3694002,0.06308284,0.09480057,0.002426893,0.001189641,0.0007067416,0.0001215245,0.1789979],"genre_scores_gemma":[0.8947676,0.07356974,0.0230602,0.003622552,0.0005029626,0.0006751171,0.00009721921,0.00002990551,0.003674821],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.02698625,"threshold_uncertainty_score":0.1427187,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1335527054756223,"score_gpt":0.4049433406139907,"score_spread":0.2713906351383684,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}