{"id":"W1596549263","doi":"10.1108/02634500710737942","title":"The “ICON” archetype","year":2007,"lang":"en","type":"article","venue":"Marketing Intelligence & Planning","topic":"Innovation and Knowledge Management","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Icon; Archetype; Marketing; Respondent; Scale (ratio); Profitability index; Business; Computer science; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002581559,0.0007387165,0.000399934,0.004246052,0.001404295,0.00461598,0.0008372033,0.0008449898,0.005443353],"category_scores_gemma":[0.01269466,0.0002027127,0.0005126987,0.00421524,0.004979694,0.00349975,0.003970312,0.001279803,0.0006416647],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003830662,"about_ca_system_score_gemma":0.004110466,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004854148,"about_ca_topic_score_gemma":0.005213199,"domain_scores_codex":[0.9958031,0.001150607,0.0003996075,0.0003838509,0.001750301,0.0005126983],"domain_scores_gemma":[0.9828256,0.003866625,0.004968996,0.002341978,0.004084541,0.001912365],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0009773774,0.0005068369,0.5300507,0.001100734,0.0001396284,0.0009445809,0.01931149,0.003570898,0.009453942,0.1345795,0.01496425,0.2844001],"study_design_scores_gemma":[0.00004749181,0.001067787,0.7683831,0.0008737769,0.00008203149,0.001594413,0.05040408,0.008407129,0.002507832,0.04499403,0.1214238,0.0002144266],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8249027,0.0007170046,0.02412067,0.002353063,0.0003817246,0.0009318097,0.000899568,0.0002076972,0.1454858],"genre_scores_gemma":[0.9804924,0.0002889948,0.01483949,0.0002631895,0.00006231288,0.0002727532,0.000526971,0.00002814874,0.00322573],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005443353,"threshold_uncertainty_score":0.02779347,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03059440170878557,"score_gpt":0.2801338373187205,"score_spread":0.249539435609935,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}