{"id":"W1597829692","doi":"10.1108/03090560410518620","title":"Adapting action research to marketing","year":2004,"lang":"en","type":"article","venue":"European Journal of Marketing","topic":"Management and Organizational Studies","field":"Business, Management and Accounting","cited_by":20,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Action (physics); Action research; Argument (complex analysis); Perspective (graphical); Marketing research; Process (computing); Marketing; Sociology; Action learning; Dialogical self; Public relations; Business; Psychology; Political science; Computer science; Social psychology; Pedagogy; Teaching method","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch"],"consensus_categories":["metaresearch"],"category_scores_codex":[0.03430645,0.0001370077,0.0001683049,0.0006248613,0.0006144379,0.00040095,0.0003901726,0.00001369019,0.0002039626],"category_scores_gemma":[0.009260128,0.0001248744,0.00007734243,0.001001553,0.00003295641,0.0007247685,0.0005090383,0.0003391416,0.0003871724],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009013875,"about_ca_system_score_gemma":0.00001825193,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001281208,"about_ca_topic_score_gemma":0.00001108554,"domain_scores_codex":[0.9976669,0.0004978915,0.0005554787,0.0001896272,0.0007292575,0.0003608313],"domain_scores_gemma":[0.9982333,0.0004078832,0.0004403121,0.0001161088,0.0007736505,0.00002871879],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.007005471,0.0006394477,0.1337397,0.002334604,0.0007026122,0.002384137,0.001733121,0.01721301,0.02010623,0.01774697,0.2481417,0.548253],"study_design_scores_gemma":[0.001567776,0.00006397091,0.5706446,0.001631389,0.00006984657,0.00003354154,0.004961514,0.0001000937,0.0001123689,0.0008626081,0.4194921,0.0004601482],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.6159151,0.0002726406,0.003561624,0.005414897,0.0008174924,0.0001960506,2.505917e-7,0.00007676838,0.3737452],"genre_scores_gemma":[0.9893853,0.00003602638,0.004940491,0.0007176217,0.004361507,6.415064e-7,0.000001112575,0.00005202537,0.0005052945],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5477929,"threshold_uncertainty_score":0.9990853,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07277822294589478,"score_gpt":0.2881581416878156,"score_spread":0.2153799187419208,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}