{"id":"W1597973407","doi":"10.1002/9781118785317.weom090038","title":"Cause‐Related Marketing","year":2015,"lang":"en","type":"other","venue":"Wiley Encyclopedia of Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Lethbridge","funders":"","keywords":"Business; Marketing; General partnership; Alliance; Profit (economics); Marketing communication; Advertising; Brand management; Strategic alliance; Nonprofit organization; Public relations; Economics; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001653378,0.0005350658,0.0002527565,0.004025425,0.002776034,0.007549052,0.0008296228,0.00139898,0.243438],"category_scores_gemma":[0.005683899,0.0002003085,0.0004352638,0.004101514,0.001589332,0.004569138,0.003750292,0.001542535,0.03893842],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002867235,"about_ca_system_score_gemma":0.002989783,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003098862,"about_ca_topic_score_gemma":0.005781343,"domain_scores_codex":[0.9979749,0.0004821123,0.00008565054,0.0001914173,0.001017271,0.0002486368],"domain_scores_gemma":[0.9969773,0.0007148147,0.0002954549,0.0005051416,0.0009252167,0.0005820618],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002914313,0.000162901,0.002769466,0.0004011907,0.00001204352,0.00023915,0.002362864,0.0001562715,0.0003269221,0.3189354,0.3118899,0.3627146],"study_design_scores_gemma":[0.000002783725,0.00001256144,0.001793733,0.0001754353,0.000003876351,0.0001812706,0.0008379276,0.00008880466,0.0001456014,0.01182913,0.9849216,0.000007277771],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.002048483,0.001351852,0.001340316,0.002241372,0.0005172958,0.00007480936,0.00021327,0.0001668203,0.9920458],"genre_scores_gemma":[0.09672193,0.0055702,0.002543967,0.003065998,0.0008535912,0.000128918,0.000740902,0.0002900461,0.8900846],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.243438,"threshold_uncertainty_score":0.8143811,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01739308893622519,"score_gpt":0.2377511790423162,"score_spread":0.2203580901060911,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}