{"id":"W1597973407","doi":"10.1002/9781118785317.weom090038","title":"Cause‐Related Marketing","year":2015,"lang":"en","type":"other","venue":"Wiley Encyclopedia of Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Lethbridge","funders":"","keywords":"Business; Marketing; General partnership; Alliance; Profit (economics); Marketing communication; Advertising; Brand management; Strategic alliance; Nonprofit organization; Public relations; Economics; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","insufficient_payload"],"consensus_categories":["insufficient_payload"],"category_scores_codex":[0.0006408955,0.0003427232,0.0003764287,0.0009152702,0.00005264945,0.00009721315,0.0004467083,0.0001959045,0.01077569],"category_scores_gemma":[0.00005189409,0.0003564534,0.0001156006,0.0005083181,0.0000800787,0.0002063141,0.0003195369,0.0001625111,0.002954913],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003794168,"about_ca_system_score_gemma":0.00002105019,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002935156,"about_ca_topic_score_gemma":0.0001573056,"domain_scores_codex":[0.9981019,0.0000282448,0.0005591611,0.0004810113,0.0005518051,0.0002779171],"domain_scores_gemma":[0.9984893,0.00001630635,0.0007270825,0.0006250936,0.0001180323,0.00002420934],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001492364,0.00008154682,0.000905775,0.0006826322,0.0001356943,0.00001613651,0.000009067629,8.298416e-7,0.000001400198,0.0007408024,0.83963,0.1577812],"study_design_scores_gemma":[0.0005850979,0.000001066482,0.009894284,0.0006220887,0.0005475066,8.86214e-7,0.00008134713,0.00001852014,1.898826e-7,0.0001955857,0.9876804,0.0003729897],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.0005972731,0.001671294,0.000008634182,0.00009241545,0.002060045,0.0007229584,0.00002079674,0.0004367443,0.9943898],"genre_scores_gemma":[0.001045968,0.004071363,0.0001905609,0.0001232518,0.0006181021,0.00009555927,0.0005044169,0.0003631242,0.9929876],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.1574082,"threshold_uncertainty_score":0.9998887,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01739308893622519,"score_gpt":0.2377511790423162,"score_spread":0.2203580901060911,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}