{"id":"W1600509313","doi":"10.1108/03090560610670016","title":"The effect of corporate branding dimensions on consumers' product evaluation","year":2006,"lang":"en","type":"article","venue":"European Journal of Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":134,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université Laval","funders":"","keywords":"Corporate branding; Business; Marketing; Corporate communication; Reputation; Originality; Product (mathematics); Loyalty; Structural equation modeling; Corporate social responsibility; Loyalty business model; Advertising; Corporate governance; Service (business); Public relations; Brand equity; Service quality; Sociology; Political science; Qualitative research","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002176495,0.0001868991,0.0001789706,0.000452188,0.0003048428,0.001386503,0.0001344162,0.0003049262,0.002721205],"category_scores_gemma":[0.01128749,0.0001127192,0.0003586064,0.0004231505,0.0008051996,0.0006467381,0.0004732537,0.0006062869,0.0001570734],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005974586,"about_ca_system_score_gemma":0.0003570733,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001925479,"about_ca_topic_score_gemma":0.002233152,"domain_scores_codex":[0.9988161,0.0005087564,0.00006267526,0.00008484815,0.0004446976,0.00008290035],"domain_scores_gemma":[0.975282,0.0159776,0.004473345,0.001002227,0.002374894,0.0008900067],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0006991139,0.000664691,0.9411175,0.0001283388,0.0001380606,0.0001142134,0.002498432,0.0004980172,0.003736196,0.0008727426,0.0002474718,0.04928521],"study_design_scores_gemma":[0.000008639696,0.0003588059,0.9957769,0.0000168799,0.00005894056,0.00006953438,0.001042021,0.0009252151,0.0009814854,0.0003708935,0.0003754923,0.00001515209],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9963512,0.0001061514,0.000222919,0.00004657306,0.000002462836,0.00001090504,0.00001147501,0.000004147153,0.003244042],"genre_scores_gemma":[0.9995788,0.00003747326,0.0001578109,0.00001412357,0.000002506647,0.000003258347,0.00001089203,0.000001333593,0.0001937959],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.002721205,"threshold_uncertainty_score":0.01151055,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02766875849045393,"score_gpt":0.2413262689063572,"score_spread":0.2136575104159033,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}