{"id":"W1602497401","doi":"10.1108/02651330910960799","title":"Social marketing campaigns aimed at preventing drunk driving","year":2009,"lang":"en","type":"article","venue":"International Marketing Review","topic":"Behavioral Health and Interventions","field":"Psychology","cited_by":73,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Regina","funders":"","keywords":"Drunk driving; Social marketing; Business; Marketing; Marketing communication; Advertising; Drunk drivers; Human factors and ergonomics; Poison control; Environmental health","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.00507164,0.0002367473,0.0003697481,0.0001202675,0.000380515,0.000051679,0.0004808198,0.0001130526,0.01408113],"category_scores_gemma":[0.001275946,0.0002411583,0.000423375,0.0002271976,0.00004443916,0.0001484661,0.0001304604,0.0003620868,0.000559349],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002721154,"about_ca_system_score_gemma":0.00003113402,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001781634,"about_ca_topic_score_gemma":0.00001645456,"domain_scores_codex":[0.9965292,0.001049504,0.0009942448,0.0004824447,0.000410026,0.0005346436],"domain_scores_gemma":[0.998395,0.000472269,0.0005534712,0.0002502378,0.000191545,0.0001374975],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.000186556,0.0003415976,0.0314992,0.0005551944,0.00008752025,0.00004092744,0.0002353547,1.796336e-7,0.000192295,0.00103009,0.1563559,0.8094752],"study_design_scores_gemma":[0.0005321612,0.00005817685,0.6664569,0.01146186,0.0001107504,0.0001009099,0.0000899371,0.00003141653,0.000008834029,0.0001042635,0.3206413,0.0004034089],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.5491505,0.03894642,0.0001029422,0.02050702,0.003901669,0.001411644,0.00003469097,0.000453758,0.3854914],"genre_scores_gemma":[0.9583775,0.00236718,0.000702993,0.004176348,0.001086411,0.0001408912,0.0001099059,0.00004488989,0.03299381],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8090718,"threshold_uncertainty_score":0.9868202,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05166653118386287,"score_gpt":0.4272317996563609,"score_spread":0.375565268472498,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}