{"id":"W1738371377","doi":"","title":"Website Marketing in Canadian Non-Profit Organizations: An Exploration of Strategies, Approaches and Usability","year":2009,"lang":"en","type":"article","venue":"ASAC","topic":"Technology Adoption and User Behaviour","field":"Decision Sciences","cited_by":3,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Ottawa","funders":"","keywords":"Usability; Pluralistic walkthrough; Web usability; Business; Marketing; Computer science; Human–computer interaction","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006176305,0.0004471347,0.0004367988,0.006233081,0.01131608,0.007929862,0.001247665,0.00122273,0.003642753],"category_scores_gemma":[0.02733011,0.0004184521,0.0004865139,0.007935813,0.003696693,0.002302665,0.002268889,0.001665423,0.0002335116],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.1003072,"about_ca_system_score_gemma":0.1296494,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.9580507,"about_ca_topic_score_gemma":0.9798803,"domain_scores_codex":[0.9938506,0.001770618,0.0001930206,0.000362687,0.002614046,0.001209015],"domain_scores_gemma":[0.9713703,0.01320861,0.001881224,0.000451625,0.008800192,0.004288083],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"qualitative","study_design_scores_codex":[0.0004310141,0.001327283,0.4645422,0.0007186545,0.00006643543,0.0006480127,0.2680506,0.0006237384,0.001741993,0.01825606,0.00747779,0.2361163],"study_design_scores_gemma":[0.00003659294,0.0003908253,0.7351961,0.0004063357,0.00009738472,0.000191152,0.2239427,0.002861162,0.0008881736,0.001567872,0.03427292,0.0001487515],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9805349,0.001269861,0.0004519693,0.001967061,0.00002454151,0.0001571328,0.0001261855,0.00003753857,0.0154308],"genre_scores_gemma":[0.9947332,0.0007773539,0.0009532649,0.0001869769,0.000005708336,0.0000382854,0.00005436587,0.00001528717,0.003235656],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1003072,"threshold_uncertainty_score":0.7277828,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1488866185458869,"score_gpt":0.3608247330658225,"score_spread":0.2119381145199356,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}