{"id":"W1781144978","doi":"10.3968/j.css.1923669720060202.014","title":"On the Pun in English Advertisement","year":2009,"lang":"en","type":"article","venue":"Canadian social science","topic":"Linguistics and Discourse Analysis","field":"Arts and Humanities","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Pun; Humanities; Art; Advertising; Literature; Business","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002816565,0.0003154775,0.0002622636,0.001585859,0.004756802,0.004980031,0.0003442179,0.0007647805,0.003037648],"category_scores_gemma":[0.00520405,0.0001932484,0.0001807202,0.001804743,0.01433539,0.003204476,0.001679986,0.002065815,0.0003610004],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004467356,"about_ca_system_score_gemma":0.002109091,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0156659,"about_ca_topic_score_gemma":0.02302021,"domain_scores_codex":[0.9964281,0.002369394,0.000111674,0.0001747755,0.0006520512,0.0002641391],"domain_scores_gemma":[0.9959736,0.00233383,0.0004419445,0.0001970704,0.0008305389,0.0002230723],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"qualitative","study_design_scores_codex":[0.00006727665,0.00003582839,0.00370977,0.0002708776,0.00000648721,0.0004517498,0.1798829,0.000123328,0.00070977,0.7609476,0.01169498,0.04209931],"study_design_scores_gemma":[0.00002299851,0.0001714438,0.04035933,0.001097012,0.00003154172,0.001710681,0.1462984,0.0009165443,0.00130095,0.1018856,0.7061068,0.00009869162],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.1833342,0.0136342,0.007475375,0.01364518,0.000964365,0.00005355384,0.00008730514,0.00005771155,0.7807481],"genre_scores_gemma":[0.9695068,0.003134512,0.001374709,0.001280703,0.0002314174,0.00002523743,0.00003240517,0.00004425275,0.02437002],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.0156659,"threshold_uncertainty_score":0.03241307,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02258349618614101,"score_gpt":0.2454132219212222,"score_spread":0.2228297257350811,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}