{"id":"W1894605738","doi":"10.3968/7477","title":"Pun in Advertising From the Perspective of Figure-Ground Theory","year":2015,"lang":"en","type":"article","venue":"Canadian social science","topic":"Language, Metaphor, and Cognition","field":"Psychology","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Pun; Ambiguity; Novelty; Perspective (graphical); Rhetorical device; Figure–ground; Cognitive linguistics; Context (archaeology); Linguistics; Pragmatics; Advertising; Common ground; Rhetorical question; Cognition; Sociology; Computer science; Psychology; History; Epistemology; Philosophy; Social psychology; Communication; Perception; Artificial intelligence","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002237234,0.0003650368,0.0004297725,0.001723767,0.00205901,0.004297918,0.0006401415,0.001961934,0.00243667],"category_scores_gemma":[0.004560788,0.0002485444,0.0006591841,0.00107077,0.01509068,0.008644865,0.001391188,0.002136987,0.0002447438],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002786365,"about_ca_system_score_gemma":0.001187625,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002033286,"about_ca_topic_score_gemma":0.001293894,"domain_scores_codex":[0.9977596,0.001256324,0.00008309288,0.0002467505,0.0004998288,0.0001543378],"domain_scores_gemma":[0.99712,0.001851278,0.0003065618,0.0002725484,0.0003373044,0.0001122579],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.000008934219,0.0000114126,0.0002431907,0.00003837651,0.000003282324,0.00005904722,0.003869215,0.0002508589,0.0002267699,0.991104,0.0002832734,0.003901596],"study_design_scores_gemma":[0.00001866081,0.00004106328,0.001139212,0.00007643173,0.00001316857,0.000270874,0.002889931,0.003350722,0.000340001,0.9747143,0.0171211,0.0000245515],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.2308627,0.008125589,0.1990624,0.01722146,0.0006403247,0.0000917861,0.00008396453,0.0002949323,0.5436167],"genre_scores_gemma":[0.9815611,0.0007470238,0.01367112,0.0004526226,0.00008610546,0.00002792288,0.0000175468,0.00003109644,0.00340535],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.004297918,"threshold_uncertainty_score":0.02021658,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02594601524248509,"score_gpt":0.3063877912693884,"score_spread":0.2804417760269033,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}