{"id":"W1929466943","doi":"10.1002/cjas.235","title":"Business‐to‐Business Branding: A Review and Assessment of the Impact of Non‐Attribute‐Based Brand Beliefs on Buyer's Attitudinal Loyalty","year":2012,"lang":"en","type":"review","venue":"Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":22,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Loyalty; Brand loyalty; Context (archaeology); Business; Marketing; Value (mathematics); Brand management; Advertising; Brand awareness; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003316477,0.0006533687,0.002454704,0.005553139,0.0002582289,0.00129118,0.001011026,0.0009200115,0.001889625],"category_scores_gemma":[0.006982501,0.0004503242,0.001072172,0.007675185,0.0006770694,0.001298845,0.0004915571,0.0006575882,0.0004589476],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006766475,"about_ca_system_score_gemma":0.002399107,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002661483,"about_ca_topic_score_gemma":0.004134206,"domain_scores_codex":[0.999136,0.0002163227,0.0002158874,0.0001248592,0.0002770762,0.00002982492],"domain_scores_gemma":[0.9910227,0.006450392,0.001191301,0.0001297111,0.001075319,0.0001306043],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001549125,0.00008787141,0.002072248,0.1161295,0.0007385805,0.000135301,0.0002498356,0.0002438511,0.0005662937,0.000894757,0.004202788,0.8745242],"study_design_scores_gemma":[0.0001470651,0.001429306,0.06261324,0.2385978,0.01358154,0.005106134,0.001628522,0.0007017523,0.003555267,0.003702014,0.6687238,0.0002136494],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.0005242817,0.9990275,0.00005511016,0.00007480285,0.00002222972,0.000004864969,0.00001711396,0.000001851357,0.0002722548],"genre_scores_gemma":[0.003629062,0.9960915,0.0001221417,0.00004575677,0.00002822813,0.000007227493,0.00001834312,8.365378e-7,0.00005683102],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.005553139,"threshold_uncertainty_score":0.01753944,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2422994252777504,"score_gpt":0.4165441340408303,"score_spread":0.1742447087630799,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}