{"id":"W1945911309","doi":"10.11606/issn.1984-5057.v2i2p186-202","title":"Publicidade – espelho da (contra)cultura?","year":2010,"lang":"pt","type":"article","venue":"Signos do Consumo","topic":"Media and Communication Studies","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Simon Fraser University","keywords":"Humanities; Philosophy; Sociology","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002361889,0.000370911,0.0003975222,0.001428251,0.006036191,0.01918454,0.001060998,0.002870155,0.008806146],"category_scores_gemma":[0.005715611,0.0002940754,0.0003511598,0.00237309,0.02414322,0.01197825,0.006474627,0.002993169,0.001276847],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003965081,"about_ca_system_score_gemma":0.003159894,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005039515,"about_ca_topic_score_gemma":0.004784929,"domain_scores_codex":[0.9976717,0.001150714,0.00005374427,0.0002381459,0.0005287208,0.0003569417],"domain_scores_gemma":[0.9972413,0.00140763,0.0003697085,0.0004804314,0.0002691747,0.0002317629],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00003646117,0.00002742147,0.001169778,0.0001204049,0.000006170545,0.0005133194,0.09565839,0.0001398958,0.0004743559,0.8777952,0.005613036,0.0184456],"study_design_scores_gemma":[0.00001697508,0.00008091018,0.005778686,0.0005078553,0.0000251817,0.0008833811,0.1520255,0.0008267715,0.001080647,0.238142,0.6005898,0.00004220421],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.1266885,0.004257345,0.007741937,0.05287423,0.0008218816,0.0000355945,0.00009118521,0.000185214,0.8073041],"genre_scores_gemma":[0.9672168,0.001515441,0.0005365931,0.0006196696,0.000305396,0.00002529819,0.00002822825,0.00007706221,0.02967547],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01918454,"threshold_uncertainty_score":0.02945948,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07182225100226283,"score_gpt":0.3545808266175994,"score_spread":0.2827585756153366,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}