{"id":"W1948191003","doi":"10.1108/jsocm-09-2014-0068","title":"Marketing and social enterprises: implications for social marketing","year":2015,"lang":"en","type":"article","venue":"Journal of Social Marketing","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":39,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Ottawa; Queen's University","funders":"","keywords":"Marketing; Business; Public relations; Stakeholder; Empirical research; Legitimacy; Social marketing; Qualitative research; Grounded theory; Social entrepreneurship; Marketing research; Sociology; Entrepreneurship; Political science; Politics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01325034,0.0007938097,0.0008290531,0.003452999,0.01465593,0.02064547,0.001516896,0.006150648,0.01467739],"category_scores_gemma":[0.01438445,0.0003556806,0.000601258,0.004686547,0.0700516,0.02276374,0.01085162,0.006422997,0.0006553672],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0123449,"about_ca_system_score_gemma":0.01578108,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01093137,"about_ca_topic_score_gemma":0.01135737,"domain_scores_codex":[0.9876925,0.009194544,0.0001966578,0.0006782703,0.001101304,0.001136643],"domain_scores_gemma":[0.948431,0.04047554,0.002760315,0.001237222,0.002064848,0.005031185],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002152932,0.0001186717,0.002858083,0.0002667004,0.0000159513,0.0005617214,0.0514254,0.0002626585,0.00008918141,0.9140626,0.005329668,0.02498791],"study_design_scores_gemma":[0.00002121894,0.00006561851,0.004354673,0.001224672,0.00001196235,0.0004266885,0.1559887,0.0008581895,0.0001457848,0.6752531,0.1616092,0.00004015994],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.07253824,0.02793677,0.01638042,0.5225843,0.002031725,0.0004124815,0.0001029148,0.00008575018,0.3579274],"genre_scores_gemma":[0.9584745,0.01364794,0.004011622,0.01365664,0.001734246,0.0002616529,0.00002992169,0.0000444514,0.008139016],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02064547,"threshold_uncertainty_score":0.08956891,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04272209060078813,"score_gpt":0.2888118168646422,"score_spread":0.2460897262638541,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}