{"id":"W1948191003","doi":"10.1108/jsocm-09-2014-0068","title":"Marketing and social enterprises: implications for social marketing","year":2015,"lang":"en","type":"article","venue":"Journal of Social Marketing","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":39,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Ottawa; Queen's University","funders":"","keywords":"Marketing; Business; Public relations; Stakeholder; Empirical research; Legitimacy; Social marketing; Qualitative research; Grounded theory; Social entrepreneurship; Marketing research; Sociology; Entrepreneurship; Political science; Politics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01392066,0.0002195403,0.0003930408,0.0003303601,0.001199485,0.0005176293,0.0002807865,0.0001554816,0.00004184463],"category_scores_gemma":[0.003109501,0.000226996,0.0001951239,0.0005570159,0.00006913681,0.001210869,0.0001830945,0.0003068721,0.000004793515],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000113801,"about_ca_system_score_gemma":0.00009762515,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001633919,"about_ca_topic_score_gemma":0.00000833754,"domain_scores_codex":[0.9979377,0.0001888944,0.000864737,0.0002459167,0.0003542683,0.0004084772],"domain_scores_gemma":[0.9961541,0.000597125,0.001655203,0.00006858798,0.00150237,0.00002261588],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.01143804,0.0004434918,0.1967317,0.003998298,0.0006452398,0.00001355643,0.008033101,0.00000626882,0.008258803,0.01642715,0.2749192,0.4790852],"study_design_scores_gemma":[0.003211327,0.00002904634,0.7306368,0.0002340537,0.0003798455,0.00002806228,0.01789086,0.0002640374,0.00001655995,0.007883877,0.2387436,0.0006818391],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9202073,0.0002090911,0.0005243379,0.06212018,0.001028297,0.0004104341,0.00001136352,0.00007904688,0.01540998],"genre_scores_gemma":[0.9751925,0.000009606679,0.001342917,0.003857549,0.01937231,0.00001849284,0.00002648585,0.00006109703,0.0001189944],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5339051,"threshold_uncertainty_score":0.9256626,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04272209060078813,"score_gpt":0.2888118168646422,"score_spread":0.2460897262638541,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}