{"id":"W1964677855","doi":"10.1509/jmkg.73.4.125","title":"Auctioning Keywords in Online Search","year":2009,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":117,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Calgary","funders":"","keywords":"Common value auction; Revenue; Advertising; Business; Online advertising; Liberian dollar; Valuation (finance); Profit (economics); Aside; Market share; Microeconomics; Computer science; Marketing; The Internet; Economics; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.005234552,0.0001048246,0.0002092904,0.0005902285,0.00009582587,0.0001758094,0.0001906,0.00004358531,0.0002756942],"category_scores_gemma":[0.0008458409,0.00009676217,0.0000958268,0.0005596192,0.00001415324,0.0008130561,0.00005246719,0.0004321971,0.000008235786],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004201075,"about_ca_system_score_gemma":0.00003134103,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00008186578,"about_ca_topic_score_gemma":0.00005085831,"domain_scores_codex":[0.9987476,0.00007065145,0.0005186106,0.0001050475,0.0003131587,0.0002449444],"domain_scores_gemma":[0.9992405,0.0001984564,0.0002583436,0.00008830095,0.0001999794,0.00001446976],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0005568674,0.0001620122,0.5313259,0.00006023198,0.00001131205,0.0001453602,0.00006981814,0.0003836206,0.002312469,0.0000670882,0.0007380199,0.4641672],"study_design_scores_gemma":[0.000620514,0.00001298611,0.9891733,0.0003625913,0.00003178092,0.00004820034,0.0004893323,0.002311009,0.00001603713,0.0001212178,0.006681475,0.0001315608],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9875197,0.0002287558,0.00009639013,0.001433241,0.0003451959,0.00004849275,1.778176e-7,0.0000177909,0.01031025],"genre_scores_gemma":[0.9972062,0.00003161957,0.0008679596,0.0004728514,0.001281481,2.054087e-7,0.000001252404,0.00001045115,0.0001279937],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4640357,"threshold_uncertainty_score":0.3945847,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02361847451998172,"score_gpt":0.273308085817147,"score_spread":0.2496896112971653,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}