{"id":"W1966914108","doi":"10.1111/j.1468-0270.2006.00646.x","title":"DIRECT‐TO‐CONSUMER ADVERTISING (DTCA) OF PHARMACEUTICALS: AN UPDATED REVIEW OF THE LITERATURE AND DEBATE SINCE 2003<sup>1</sup>","year":2006,"lang":"en","type":"article","venue":"Economic Affairs","topic":"Pharmaceutical industry and healthcare","field":"Pharmacology, Toxicology and Pharmaceutics","cited_by":29,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Direct-to-consumer advertising; Medical prescription; Advertising; Business; Pharmaceutical industry; Marketing; Biotechnology; Medicine; Pharmacology; Biology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.001069678,0.0003288847,0.0006388896,0.00009737066,0.0002254031,0.00002065573,0.0004465838,0.0004522449,0.001522365],"category_scores_gemma":[0.0001073728,0.000271226,0.0001242965,0.0004470254,0.0004783731,0.0002781137,0.0001754702,0.001093888,0.00005338891],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001157112,"about_ca_system_score_gemma":0.0002344862,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00005298777,"about_ca_topic_score_gemma":0.00002000954,"domain_scores_codex":[0.9970254,0.0008761511,0.0009108701,0.0005036081,0.0001181455,0.00056579],"domain_scores_gemma":[0.9984065,0.0002254021,0.0003078702,0.0004115159,0.0001871116,0.0004615452],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.003854477,0.003828358,0.147367,0.02705534,0.002548319,0.0002328956,0.008558312,0.01759991,0.07721134,0.03782847,0.5415661,0.1323494],"study_design_scores_gemma":[0.002822871,0.0001960089,0.004149071,0.003556516,0.0008519341,0.0001342573,0.0004515194,0.0142261,0.1411424,0.0006282663,0.8309016,0.000939489],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8823436,0.07661271,0.0000111702,0.01034318,0.001094526,0.001935805,0.001201832,0.0001231488,0.02633403],"genre_scores_gemma":[0.9873434,0.007093205,0.0001497097,0.004314061,0.0002394746,0.00003088773,0.00008437865,0.00003460847,0.0007102303],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2893355,"threshold_uncertainty_score":0.999974,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1155973073477835,"score_gpt":0.4488084484901295,"score_spread":0.3332111411423461,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}