{"id":"W1966914108","doi":"10.1111/j.1468-0270.2006.00646.x","title":"DIRECT‐TO‐CONSUMER ADVERTISING (DTCA) OF PHARMACEUTICALS: AN UPDATED REVIEW OF THE LITERATURE AND DEBATE SINCE 2003<sup>1</sup>","year":2006,"lang":"en","type":"article","venue":"Economic Affairs","topic":"Pharmaceutical industry and healthcare","field":"Pharmacology, Toxicology and Pharmaceutics","cited_by":29,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Direct-to-consumer advertising; Medical prescription; Advertising; Business; Pharmaceutical industry; Marketing; Biotechnology; Medicine; Pharmacology; Biology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01170158,0.0006195132,0.001522949,0.009106449,0.0008619315,0.007825561,0.001439509,0.005200314,0.005424285],"category_scores_gemma":[0.02678004,0.0004408041,0.0009412958,0.01735123,0.003312708,0.007614253,0.001241339,0.002936416,0.002110237],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00359718,"about_ca_system_score_gemma":0.006999863,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005851872,"about_ca_topic_score_gemma":0.01317521,"domain_scores_codex":[0.9915676,0.002879517,0.001537648,0.0008441547,0.002863467,0.0003077126],"domain_scores_gemma":[0.89685,0.07662356,0.01526027,0.001134229,0.009536003,0.0005959067],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002450289,0.00006432205,0.003463605,0.03350059,0.0002294588,0.001110305,0.001603612,0.0002529922,0.0008314605,0.01575331,0.1387085,0.8042367],"study_design_scores_gemma":[0.00002946748,0.0001916764,0.01241105,0.03792311,0.0005730904,0.004988695,0.003065045,0.0001858924,0.0007393961,0.004706174,0.9351253,0.00006118918],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.0007307008,0.9796139,0.00009853084,0.01535611,0.001463488,0.000004429866,0.00005344935,0.000005849638,0.002673602],"genre_scores_gemma":[0.008114154,0.9736275,0.0003215715,0.0132371,0.003710177,0.00001001478,0.00008603251,0.000007296719,0.0008862319],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.01170158,"threshold_uncertainty_score":0.06188464,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1155973073477835,"score_gpt":0.4488084484901295,"score_spread":0.3332111411423461,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}