{"id":"W1973393846","doi":"10.1300/j073v11n02_03","title":"Assessing the Use of Internet Surveys in the Context of Advertisement Tracking Studies: A Case Study of Tourism Yukon's Winter Promotion Campaign","year":2002,"lang":"en","type":"article","venue":"Journal of Travel & Tourism Marketing","topic":"Survey Methodology and Nonresponse","field":"Social Sciences","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Representativeness heuristic; The Internet; Tourism; Respondent; Context (archaeology); Marketing; Interview; Promotion (chess); Advertising; Sample (material); Market research; Data collection; Survey data collection; Strengths and weaknesses; Survey methodology; Public relations; Business; Psychology; Sociology; Political science; Geography; Computer science; Social psychology; World Wide Web; Social science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch"],"consensus_categories":["metaresearch"],"category_scores_codex":[0.1615823,0.0001640924,0.0006473204,0.0002478984,0.0002117426,0.00006035969,0.000437051,0.0001091143,0.00007087053],"category_scores_gemma":[0.02309216,0.0001013626,0.000206096,0.0004195259,0.0003474586,0.000497054,0.00006417761,0.0005541103,1.687487e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001019313,"about_ca_system_score_gemma":0.00008137839,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002264498,"about_ca_topic_score_gemma":0.00293214,"domain_scores_codex":[0.8796629,0.1166262,0.002074115,0.000234299,0.001011339,0.0003911506],"domain_scores_gemma":[0.9630711,0.03425233,0.001843811,0.000209442,0.0005767639,0.00004656104],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.001225966,0.002391221,0.1759377,0.0001523306,0.0006722671,0.002498023,0.7178742,0.000113122,0.001083436,0.000004942939,0.001240357,0.09680644],"study_design_scores_gemma":[0.001054997,0.0005023563,0.5203125,0.0006083163,0.0001240031,0.0002267799,0.4766037,0.0001300158,0.0002713239,0.00001569367,0.00005313355,0.00009722988],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9965252,0.0005733332,0.001387854,0.0005436157,0.0003808096,0.0004598056,0.000002516555,0.00000304424,0.0001238097],"genre_scores_gemma":[0.9988493,0.0001377354,0.000679543,0.00005265757,0.0001540133,0.000005687056,1.61338e-7,0.00001149599,0.0001094129],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3443748,"threshold_uncertainty_score":0.9851367,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.4121754179653278,"score_gpt":0.4520689329530772,"score_spread":0.03989351498774935,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}