{"id":"W1974171265","doi":"10.1017/s0021849903030332","title":"Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students","year":2003,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Media Influence and Health","field":"Arts and Humanities","cited_by":277,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Manitoba; University of British Columbia","funders":"","keywords":"Advertising; Shock (circulatory); Context (archaeology); Psychology; Content analysis; Content (measure theory); Social psychology; Business; Sociology; Medicine; History; Social science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0008636173,0.0002088905,0.0002917537,0.0003974744,0.0003700982,0.001452545,0.0001522361,0.001246618,0.004144602],"category_scores_gemma":[0.01298392,0.0001909444,0.0002093816,0.0002440387,0.0004283015,0.0003682323,0.0003972082,0.001102245,0.0005736932],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002661998,"about_ca_system_score_gemma":0.0001905005,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002255969,"about_ca_topic_score_gemma":0.001435424,"domain_scores_codex":[0.9994079,0.0002302981,0.00003078731,0.00004767341,0.0001807008,0.0001026928],"domain_scores_gemma":[0.9931906,0.003491842,0.001837046,0.0002656005,0.0005606564,0.0006542971],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.007920699,0.003575691,0.8523558,0.0002633181,0.0003109518,0.0009745479,0.01481486,0.0002929913,0.04662401,0.0008475748,0.001616944,0.07040266],"study_design_scores_gemma":[0.00005542014,0.002020011,0.9841541,0.0000303284,0.0001581036,0.0005309404,0.008254126,0.0004754371,0.002775153,0.0003290816,0.00118885,0.00002857487],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9983628,0.00009130221,0.00003438909,0.0001588906,0.0000156845,0.000006574279,0.000007370621,0.000003214607,0.001319756],"genre_scores_gemma":[0.9991322,0.0001162096,0.00002939438,0.000140026,0.00003647182,0.000003303942,0.000007615445,0.00000242639,0.0005323594],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004144602,"threshold_uncertainty_score":0.01386511,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.132296086293051,"score_gpt":0.3792627074235549,"score_spread":0.2469666211305039,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}