{"id":"W1974641662","doi":"10.5539/ass.v9n5p135","title":"Malaysian Consumers Attitude towards Mobile Advertising, the Role of Permission and Its Impact on Purchase Intention: A Structural Equation Modeling Approach","year":2013,"lang":"en","type":"article","venue":"Asian Social Science","topic":"Technology Adoption and User Behaviour","field":"Decision Sciences","cited_by":61,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Structural equation modeling; Advertising; Permission; Dimension (graph theory); Theory of planned behavior; Mobile phone; Conceptual model; Business; Context (archaeology); Control (management); USable; Conceptual framework; Marketing; Psychology; Computer science; Sociology; Political science; Multimedia","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001143511,0.0001243728,0.0001709713,0.0002163228,0.0007301983,0.0002152968,0.0007156338,0.000101412,0.0001955437],"category_scores_gemma":[0.0003621871,0.00007150281,0.00008917846,0.0009197423,0.0006620418,0.0006761638,0.0001720334,0.0001947448,0.00002849545],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00007747939,"about_ca_system_score_gemma":0.0001241208,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001278764,"about_ca_topic_score_gemma":0.000002126329,"domain_scores_codex":[0.9978719,0.00009225387,0.0003295571,0.0004026693,0.001031745,0.0002718575],"domain_scores_gemma":[0.9990721,0.00003313076,0.0001911269,0.0002388528,0.0003481685,0.0001165803],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.00002878245,0.00006617119,0.02861569,0.000002704779,0.000008610476,6.764822e-7,0.008277598,0.0002590282,0.01425701,0.01175214,0.00003742013,0.9366941],"study_design_scores_gemma":[0.0003779413,0.000173349,0.5677351,0.00001835503,0.00001728531,0.00001832985,0.03360464,0.3774044,0.001437121,0.01893686,0.00004994368,0.0002267062],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9910231,0.00007934957,0.00144234,0.0005791841,0.00008218963,0.0003590013,0.000006219135,0.00003707287,0.006391523],"genre_scores_gemma":[0.999539,0.000003540608,0.000292264,0.00004012941,0.00001770092,0.00002496382,0.000001497879,0.000004783315,0.00007618703],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9364675,"threshold_uncertainty_score":0.5616169,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0636772571651427,"score_gpt":0.3887815785429358,"score_spread":0.325104321377793,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}