{"id":"W1980653666","doi":"10.5539/ijms.v2n2p107","title":"Economic Model Analysis of Enterprise Brand after Introducing Personal Brand","year":2010,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Business; Brand management; Popularity; Revenue; Marketing; Profit (economics); Brand equity; Advertising; Product (mathematics); Brand awareness; Point (geometry); Economics; Microeconomics; Psychology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002685126,0.0001551433,0.0004350442,0.0009823148,0.00006946081,0.000145048,0.0003345245,0.00003909604,0.0004496881],"category_scores_gemma":[0.0009601803,0.0001344836,0.0003650397,0.000177092,0.00009529528,0.0006300189,0.0002254979,0.0002579146,0.000004357105],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004095355,"about_ca_system_score_gemma":0.00003795513,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00006542268,"about_ca_topic_score_gemma":0.0004241837,"domain_scores_codex":[0.9985833,0.00003250561,0.0006727516,0.0001767874,0.0003844658,0.0001501481],"domain_scores_gemma":[0.9978563,0.0004999281,0.0007697836,0.0001052265,0.0007547761,0.00001399559],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001965072,0.00007214338,0.9719979,0.00006050442,0.004095784,0.00003058145,0.0007086952,0.001238823,0.002457114,0.00005285536,0.0009700822,0.01635043],"study_design_scores_gemma":[0.001714934,0.00001230693,0.9167724,0.0003151352,0.003614097,0.00003035357,0.001036953,0.07282715,0.0001199357,0.0002893837,0.002885916,0.00038144],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9955403,0.0004425264,0.0002282521,0.0008264424,0.001678761,0.00004197924,0.000009902802,0.000009642853,0.001222174],"genre_scores_gemma":[0.9979693,0.0001250756,0.0004805304,0.0001977632,0.001110011,0.000002615057,0.000002976427,0.000013097,0.00009868711],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.07158833,"threshold_uncertainty_score":0.5484082,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01249987291364403,"score_gpt":0.2763795463868693,"score_spread":0.2638796734732253,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}