{"id":"W1981046320","doi":"10.1177/1470357214565580","title":"Print advertising in anglophone and francophone Canada from a critical discourse analytical point of view: establishing different relations between the producer and viewer of advertisement images","year":2015,"lang":"en","type":"article","venue":"Visual Communication","topic":"Discourse Analysis in Language Studies","field":"Arts and Humanities","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Visual language; Grammar; Point (geometry); Reading (process); Critical discourse analysis; French; Power (physics); Sociology; Linguistics; Political science; Art; Business; Visual arts; Humanities; Law; Politics; Mathematics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0004206076,0.0001154385,0.0003199013,0.00006823834,0.0001430717,0.00005291556,0.000164247,0.00002156755,0.00006078005],"category_scores_gemma":[0.0005113658,0.00007892364,0.00002913113,0.00009804111,0.0006067691,0.0002361447,0.0003055389,0.0001629588,4.102489e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00006841372,"about_ca_system_score_gemma":0.0000708584,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.2043093,"about_ca_topic_score_gemma":0.3866693,"domain_scores_codex":[0.998742,0.000243327,0.0004570499,0.0001585099,0.0002784676,0.0001206503],"domain_scores_gemma":[0.9987432,0.0004961527,0.0001355807,0.0003867996,0.0001872086,0.00005104229],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001664794,0.001388779,0.5465066,0.0003578306,0.001061159,0.000007965327,0.3364092,0.0000944038,0.0008815375,0.04018223,0.005942789,0.06700103],"study_design_scores_gemma":[0.001122516,0.0001699787,0.836878,0.001050532,0.0005482718,8.027327e-7,0.1493069,0.002528991,0.001231622,0.005163671,0.001597027,0.0004016887],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9846712,0.01025653,0.00008176812,0.003558279,0.00005514584,0.0001793945,0.00004963291,0.000006419765,0.001141666],"genre_scores_gemma":[0.9993942,0.000252566,0.0001569903,0.00003945554,0.00006019501,0.00001634878,0.00003311343,0.000009020366,0.00003804802],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2903714,"threshold_uncertainty_score":0.8009893,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02794932781271959,"score_gpt":0.313368522646031,"score_spread":0.2854191948333114,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}