{"id":"W1981454493","doi":"10.1017/s0021849905050427","title":"Managing Media and Advertising Change with Integrated Marketing","year":2005,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":105,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Business; Marketing; Integrated marketing communications; Advertising; Process (computing); Marketing management; Relationship marketing; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006498977,0.0002688526,0.0004147475,0.001287471,0.00059006,0.0009378081,0.0004052056,0.00009745597,0.0001111326],"category_scores_gemma":[0.001606842,0.0002041751,0.00008387884,0.001137894,0.000289254,0.002976046,0.0002281001,0.001001103,0.00002116404],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001435936,"about_ca_system_score_gemma":0.00009390849,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002970776,"about_ca_topic_score_gemma":0.0001681913,"domain_scores_codex":[0.9968404,0.0001749908,0.0006552766,0.0003331873,0.001237102,0.0007589993],"domain_scores_gemma":[0.9974185,0.0007607985,0.000443887,0.0002289666,0.00107502,0.00007281249],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.002010901,0.0001555159,0.0503328,0.001042638,0.0001564887,0.0005561397,0.0009822577,0.000282767,0.00323672,0.001223932,0.004455566,0.9355643],"study_design_scores_gemma":[0.01084469,0.0005492712,0.5930036,0.04020632,0.0005408245,0.002329421,0.0176603,0.05162775,0.00157518,0.01132852,0.2672899,0.003044167],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9684803,0.003786313,0.0005662334,0.009050314,0.0003302241,0.0002420875,9.668449e-7,0.000105282,0.0174382],"genre_scores_gemma":[0.9925267,0.0004518179,0.003343697,0.0004445977,0.00294571,0.000004022489,0.000002403848,0.00006112564,0.0002199671],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9325201,"threshold_uncertainty_score":0.9043305,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04350180618022059,"score_gpt":0.3034208349403073,"score_spread":0.2599190287600867,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}