{"id":"W1981454493","doi":"10.1017/s0021849905050427","title":"Managing Media and Advertising Change with Integrated Marketing","year":2005,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":105,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Business; Marketing; Integrated marketing communications; Advertising; Process (computing); Marketing management; Relationship marketing; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004733767,0.0005412184,0.0003346447,0.002702882,0.002757379,0.01645564,0.00174127,0.002539305,0.01693156],"category_scores_gemma":[0.0124953,0.0005081282,0.0006136809,0.001949991,0.003186133,0.01545844,0.005530369,0.001932805,0.001858651],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002971307,"about_ca_system_score_gemma":0.003153317,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002167227,"about_ca_topic_score_gemma":0.002930745,"domain_scores_codex":[0.9961388,0.001531,0.0001770947,0.000383966,0.001145548,0.000623686],"domain_scores_gemma":[0.9905528,0.004209595,0.001850583,0.0009814667,0.001200391,0.001205153],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0004897576,0.002847517,0.03745146,0.0005811015,0.0001525119,0.0009723715,0.03364637,0.003976281,0.005411642,0.2681224,0.02407738,0.6222712],"study_design_scores_gemma":[0.0004301177,0.001379443,0.08887646,0.0009398558,0.0003896434,0.00139406,0.06517277,0.02623413,0.009950884,0.3703956,0.4346036,0.0002334375],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.31507,0.001814186,0.02975792,0.02575213,0.0005010524,0.0007298631,0.00009985344,0.0008074608,0.6254674],"genre_scores_gemma":[0.9662822,0.000516663,0.01224309,0.001493623,0.0003591762,0.0001875067,0.0000599368,0.00007277169,0.0187849],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01693156,"threshold_uncertainty_score":0.0566417,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04350180618022059,"score_gpt":0.3034208349403073,"score_spread":0.2599190287600867,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}