{"id":"W1984848996","doi":"10.1057/fsm.2008.21","title":"International marketing strategy in the retail banking industry: The case of ICICI Bank in Canada","year":2008,"lang":"en","type":"article","venue":"Journal of Financial Services Marketing","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":18,"is_retracted":false,"has_abstract":false,"ca_institutions":"Carleton University","funders":"","keywords":"Marketing; Business; Ethnocentrism; Marketing strategy; Promotion (chess); Marketing mix; Marketing management; Staffing; Retail banking; Return on marketing investment; Marketing research; Economics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009463378,0.0002965443,0.0004162177,0.001517752,0.02196966,0.01223918,0.001826304,0.00298442,0.0101348],"category_scores_gemma":[0.002920483,0.000386887,0.0003244297,0.003691455,0.005559481,0.001921704,0.002839295,0.004040993,0.000459224],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.1057491,"about_ca_system_score_gemma":0.09956474,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.9896281,"about_ca_topic_score_gemma":0.9967669,"domain_scores_codex":[0.9978803,0.0002208546,0.00002526296,0.0001117835,0.000301103,0.001460784],"domain_scores_gemma":[0.9972202,0.0003238736,0.0001413526,0.00003426218,0.0005933474,0.001687036],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0005342874,0.0009960793,0.2870058,0.0002580949,0.0001292563,0.01687464,0.3364827,0.003856703,0.002011454,0.2039228,0.04965606,0.09827214],"study_design_scores_gemma":[0.0000583814,0.0001012588,0.1372529,0.0002576528,0.0001029704,0.0009178078,0.7596399,0.003338005,0.0005410211,0.003546936,0.0941423,0.0001008515],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9113236,0.001047173,0.0002028182,0.0109977,0.00003195043,0.00006345345,0.00009193439,0.00001750589,0.0762239],"genre_scores_gemma":[0.9876999,0.0005335801,0.0001240368,0.0006465797,0.000005248889,0.000006987237,0.00003034898,0.00000867151,0.01094464],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1057491,"threshold_uncertainty_score":0.7672672,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02151077373786742,"score_gpt":0.2338918854778237,"score_spread":0.2123811117399563,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}