{"id":"W1987281765","doi":"10.1509/jm.10.0406","title":"How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic","year":2012,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":283,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Competitor analysis; Legitimation; Legitimacy; Innovator; Contradiction; Marketing; Brand management; Process (computing); Brand loyalty; Netnography; Business; Conceptual framework; Sociology; Advertising; Entrepreneurship; Social media; Political science; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003458787,0.00017077,0.0002212347,0.001121259,0.00203928,0.003143774,0.0005783494,0.0009109835,0.003134891],"category_scores_gemma":[0.01346991,0.0003236854,0.0001317679,0.0005924369,0.001776168,0.003220727,0.001577947,0.001403679,0.0004173279],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001142832,"about_ca_system_score_gemma":0.0006202095,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00852068,"about_ca_topic_score_gemma":0.01700106,"domain_scores_codex":[0.9993504,0.0003173766,0.00001957949,0.00007581557,0.0001325447,0.0001043509],"domain_scores_gemma":[0.9923322,0.004043197,0.001690138,0.000385093,0.0008261859,0.0007232811],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0003504528,0.001708099,0.5187031,0.00007326173,0.00003000906,0.001201046,0.4131378,0.0001885205,0.003894826,0.007392962,0.001157088,0.05216286],"study_design_scores_gemma":[0.00002485791,0.0008842029,0.6501903,0.0001134479,0.00004519091,0.000882181,0.3217016,0.002106043,0.002239817,0.006462662,0.01526816,0.00008166559],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9975897,0.00007463623,0.0001662606,0.0001975095,0.000003321311,0.00001063304,0.00002786204,0.000003734194,0.001926466],"genre_scores_gemma":[0.9984993,0.00007361972,0.0001984806,0.00003794602,0.000002893717,0.00001054419,0.00003472754,0.000003823541,0.001138775],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.00852068,"threshold_uncertainty_score":0.01829201,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01890264300484876,"score_gpt":0.2511590105935627,"score_spread":0.232256367588714,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}