{"id":"W1987295065","doi":"10.1080/13527266.2014.918050","title":"Communicating brand gender through type fonts","year":2014,"lang":"en","type":"article","venue":"Journal of Marketing Communications","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":44,"is_retracted":false,"has_abstract":true,"ca_institutions":"Concordia University","funders":"","keywords":"Advertising; Femininity; Product type; Brand equity; Perception; Context (archaeology); Brand awareness; Brand extension; Psychology; Brand management; Product (mathematics); Masculinity; Product category; Marketing; Business; Mathematics; Computer science; Geography","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002285675,0.0003697056,0.0003329298,0.0003844425,0.0003802431,0.001459945,0.0003836082,0.0005217989,0.007993551],"category_scores_gemma":[0.02545335,0.0002744664,0.0003008801,0.0003172341,0.0004354591,0.002114236,0.001152519,0.0005008577,0.0009160863],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001915587,"about_ca_system_score_gemma":0.0002051633,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001711079,"about_ca_topic_score_gemma":0.0003956685,"domain_scores_codex":[0.998687,0.0006574753,0.0001103358,0.0001685688,0.0003327569,0.00004393143],"domain_scores_gemma":[0.9788602,0.0154907,0.001949383,0.002007381,0.001300089,0.0003922378],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.01107603,0.001648438,0.107694,0.001219882,0.0001591863,0.00139112,0.01264492,0.001353448,0.3801283,0.01345982,0.006619528,0.4626053],"study_design_scores_gemma":[0.0006747982,0.009138835,0.4899802,0.001176631,0.001100126,0.007231692,0.009777306,0.01845688,0.3089154,0.03898551,0.1138972,0.0006654632],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9384254,0.0006198629,0.02735618,0.0005254151,0.0004454693,0.0001684593,0.0005045288,0.0007876927,0.03116689],"genre_scores_gemma":[0.9667507,0.0004260517,0.02830543,0.0004286051,0.000151941,0.000156938,0.0001765423,0.0002368822,0.003367031],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007993551,"threshold_uncertainty_score":0.02674109,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.089334208021553,"score_gpt":0.3096114469655383,"score_spread":0.2202772389439853,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}