{"id":"W1987653783","doi":"10.1080/13504630701848598","title":"‘Celebrate humanity’ or ‘consumers?’: A critical evaluation of a brand in motion","year":2008,"lang":"en","type":"article","venue":"Social Identities","topic":"Sport and Mega-Event Impacts","field":"Social Sciences","cited_by":18,"is_retracted":false,"has_abstract":true,"ca_institutions":"Western University","funders":"","keywords":"Humanity; Nexus (standard); Sociology; Underpinning; Glocalization; Criticism; Contradiction; Value (mathematics); Media studies; Public relations; Advertising; Political science; Globalization; Business; Law; Epistemology; Engineering","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.03855813,0.001049816,0.0007711863,0.004851216,0.02442171,0.01956837,0.002575188,0.008426812,0.004555709],"category_scores_gemma":[0.03545136,0.0007063147,0.000479268,0.003203459,0.08085752,0.01675801,0.009715952,0.01012467,0.0003952504],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.01858045,"about_ca_system_score_gemma":0.01041463,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01330285,"about_ca_topic_score_gemma":0.01901373,"domain_scores_codex":[0.9764847,0.01928168,0.0003538582,0.0008713959,0.001800148,0.001208264],"domain_scores_gemma":[0.9579307,0.03478212,0.001352671,0.00102062,0.003842358,0.00107146],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00003439113,0.00002854213,0.0003955518,0.0001771337,0.000004747169,0.0002874146,0.8828447,0.00002415384,0.0002172076,0.1075783,0.003182414,0.005225339],"study_design_scores_gemma":[0.000007336705,0.00003420576,0.0005703568,0.0003237389,0.000009472164,0.0000935787,0.9218134,0.00007187131,0.0003841761,0.009917168,0.0667593,0.00001539575],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.4500039,0.009702539,0.007779092,0.1181178,0.0027696,0.0008631606,0.0001031695,0.00005944918,0.4106013],"genre_scores_gemma":[0.9782599,0.002096043,0.001379986,0.007271622,0.0004217488,0.0002719555,0.00002615512,0.00008579483,0.01018664],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.03855813,"threshold_uncertainty_score":0.2039173,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2489566461963438,"score_gpt":0.4464531070559556,"score_spread":0.1974964608596118,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}