{"id":"W1988553505","doi":"10.1002/mar.20427","title":"Unveiling videos: Consumer‐generated ads as qualitative inquiry","year":2011,"lang":"en","type":"article","venue":"Psychology and Marketing","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":41,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Service (business); Context (archaeology); Ambivalence; Advertising; Social media; Consumer behaviour; Qualitative research; Irony; Phenomenon; Sociology; Psychology; Business; Marketing; Social psychology; Computer science; World Wide Web; Epistemology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.06221612,0.0008741848,0.0007176795,0.005113208,0.005389596,0.006697995,0.002349085,0.002484792,0.006396231],"category_scores_gemma":[0.06746478,0.0006292537,0.000405765,0.005660995,0.01418252,0.005886619,0.006441282,0.002444644,0.0005775862],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.009607119,"about_ca_system_score_gemma":0.004513054,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004660429,"about_ca_topic_score_gemma":0.009064566,"domain_scores_codex":[0.9213123,0.07293303,0.001025622,0.001005618,0.002253111,0.001470391],"domain_scores_gemma":[0.8037307,0.1829423,0.002914298,0.003977804,0.005071966,0.001362902],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0001731089,0.0002722507,0.003084403,0.0008272103,0.00001327948,0.0005199624,0.9310051,0.000566141,0.001724577,0.02910355,0.002153603,0.03055688],"study_design_scores_gemma":[0.0001269214,0.0001933824,0.003059381,0.0009056511,0.00002098923,0.0001877183,0.9291671,0.002580553,0.002796386,0.02478213,0.03612075,0.00005900497],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8494886,0.001342795,0.07100263,0.008565953,0.0003782735,0.01430219,0.003014992,0.0001699217,0.05173472],"genre_scores_gemma":[0.9417859,0.0006505182,0.03439725,0.001254935,0.00007170907,0.01661906,0.0003882908,0.00007056131,0.004761797],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.06221612,"threshold_uncertainty_score":0.3290342,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1281591286667003,"score_gpt":0.4364482057888709,"score_spread":0.3082890771221706,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}