{"id":"W1988924691","doi":"10.1108/09555340610677516","title":"Macromarketing: origins, development, current status and possible future direction","year":2006,"lang":"en","type":"article","venue":"European Business Review","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":36,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Macromarketing; Scope (computer science); Originality; Value (mathematics); Marketing; Sociology; Engineering ethics; Management science; Social science; Business; Economics; Engineering; Qualitative research; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.008018693,0.0002451815,0.0004668318,0.002912306,0.001646795,0.009193155,0.001272197,0.001640061,0.03508262],"category_scores_gemma":[0.01078272,0.0001705081,0.0002680166,0.007467355,0.002269403,0.007383704,0.00184367,0.0017362,0.004252995],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003351927,"about_ca_system_score_gemma":0.004624513,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002154984,"about_ca_topic_score_gemma":0.002882984,"domain_scores_codex":[0.9960531,0.002103059,0.0002186779,0.0003316796,0.0008037069,0.0004897271],"domain_scores_gemma":[0.9782535,0.009357751,0.00358452,0.001010488,0.003832978,0.003960702],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0001184603,0.0001967561,0.007839227,0.001635391,0.00001543278,0.000350612,0.001816003,0.0002662989,0.000371995,0.111693,0.04685335,0.8288435],"study_design_scores_gemma":[0.00001423802,0.0002175305,0.0269191,0.002613527,0.00001745617,0.001269917,0.007478969,0.0005473698,0.0004776508,0.02348457,0.9369085,0.00005118454],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.07299878,0.4441985,0.01011308,0.1518355,0.004067052,0.0002179437,0.0004071039,0.0005601307,0.315602],"genre_scores_gemma":[0.6376434,0.2586097,0.009498244,0.0115744,0.004835028,0.0001975582,0.0004529684,0.0001521202,0.07703651],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.03508262,"threshold_uncertainty_score":0.117363,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02051431820033987,"score_gpt":0.2489670491469566,"score_spread":0.2284527309466167,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}