{"id":"W1989268408","doi":"10.1177/1524500412450488","title":"Upstream Social Marketing","year":2012,"lang":"en","type":"article","venue":"Social Marketing Quarterly","topic":"Recreation, Leisure, Wilderness Management","field":"Psychology","cited_by":19,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Victoria; Simon Fraser University","funders":"","keywords":"Recreation; Social marketing; Public relations; Marketing; Business; Service delivery framework; Population; Subsidy; Service (business); Order (exchange); Political science; Medicine; Environmental health; Finance","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","insufficient_payload"],"consensus_categories":["insufficient_payload"],"category_scores_codex":[0.005649972,0.0003626918,0.0004128103,0.0001580784,0.0008897895,0.0001454069,0.0003682184,0.0003036718,0.003213416],"category_scores_gemma":[0.0001495931,0.0004033263,0.0002817602,0.0003598002,0.0001519804,0.0003019388,0.00005078101,0.0003472881,0.000885247],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000179713,"about_ca_system_score_gemma":0.00002911704,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002159395,"about_ca_topic_score_gemma":0.00002675426,"domain_scores_codex":[0.9947992,0.002450213,0.0005856255,0.0004987511,0.0004879716,0.001178244],"domain_scores_gemma":[0.99829,0.0007455297,0.0004199719,0.0002980637,0.0001020161,0.0001444225],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0005188787,0.0003878466,0.4693139,0.00009762825,0.0002858223,0.000008994205,0.03397598,9.500979e-8,0.0000583149,0.008008587,0.05671375,0.4306302],"study_design_scores_gemma":[0.0007603809,0.00006121663,0.9431306,0.00003115128,0.0001040689,0.000005007796,0.01646778,0.000005225872,0.000003082705,0.0003676779,0.03860445,0.000459442],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.6844129,0.0001461476,0.0002855452,0.001036876,0.002140931,0.0004063864,0.00001029817,0.0003585638,0.3112024],"genre_scores_gemma":[0.9850937,0.000002380096,0.0002775525,0.00007849902,0.005211029,0.0001575445,0.00003574048,0.00009670323,0.009046886],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4738166,"threshold_uncertainty_score":0.9998927,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02165994476297687,"score_gpt":0.3128509109092231,"score_spread":0.2911909661462462,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}