{"id":"W1990523860","doi":"10.5539/ass.v11n4p378","title":"Media Effectiveness on Commodity Purchase Behavior of University Students in Taiwan","year":2015,"lang":"en","type":"article","venue":"Asian Social Science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Persuasion; Commodity; Advertising; The Internet; Strengths and weaknesses; Marketing; Business; Public relations; Psychology; Political science; Social psychology; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0004565867,0.0002036999,0.0002062051,0.0009405037,0.0004159882,0.001122742,0.0001487978,0.0004647884,0.002394581],"category_scores_gemma":[0.002290054,0.0001822736,0.0002845264,0.0006487803,0.0002234428,0.0004195975,0.0003672298,0.000471037,0.0003974226],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003968121,"about_ca_system_score_gemma":0.0003688872,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005816832,"about_ca_topic_score_gemma":0.009036128,"domain_scores_codex":[0.9997641,0.00007161288,0.0000330621,0.00002948012,0.00005122409,0.00005045553],"domain_scores_gemma":[0.9982791,0.0005323819,0.0005816544,0.00006028904,0.0001816449,0.0003649537],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001728763,0.0006883082,0.9859556,0.00002967891,0.0000361021,0.0002135104,0.004295326,0.00003608991,0.001308785,0.00005652262,0.0001001312,0.007107072],"study_design_scores_gemma":[0.00000595246,0.0003932931,0.9923391,0.00001453487,0.00002843527,0.00008792969,0.006284945,0.0002399211,0.0003014941,0.00002808746,0.0002677323,0.0000085674],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9996872,0.00002688872,0.000003015412,0.00001942711,9.078854e-7,0.00000177757,0.0000109019,4.184404e-7,0.0002493798],"genre_scores_gemma":[0.9995207,0.00006721076,0.00001183363,0.00001507724,0.000002874481,0.000002748478,0.00002517379,5.347023e-7,0.0003538599],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005816832,"threshold_uncertainty_score":0.01156592,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03343846242717357,"score_gpt":0.3385639769931333,"score_spread":0.3051255145659598,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}