{"id":"W1991174619","doi":"10.1509/jmkr.47.2.287","title":"Consumer Value-Maximizing Sweepstakes and Contests","year":2010,"lang":"en","type":"article","venue":"Journal of Marketing Research","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":64,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Promotion (chess); Advertising; Value (mathematics); Business; Marketing; Economics; Microeconomics; Mathematics; Statistics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001677999,0.000588537,0.0005616288,0.0004188752,0.000501121,0.002359202,0.0004384642,0.0008297157,0.008756863],"category_scores_gemma":[0.009492651,0.0002851844,0.0003657011,0.0004124596,0.001126443,0.001633559,0.0008737867,0.0005733384,0.0004509167],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008933503,"about_ca_system_score_gemma":0.0003598318,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0006842408,"about_ca_topic_score_gemma":0.0008298093,"domain_scores_codex":[0.9988406,0.0004999444,0.00004267571,0.0001501944,0.0003334832,0.0001331675],"domain_scores_gemma":[0.9956578,0.002518245,0.0008408994,0.0004588985,0.0002336033,0.0002905347],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.01731667,0.005125802,0.03856949,0.001512756,0.0002771099,0.0004906218,0.003357943,0.07758421,0.05220436,0.4524075,0.007538983,0.3436146],"study_design_scores_gemma":[0.001999279,0.01343377,0.1847568,0.0004411547,0.0005539433,0.0009398698,0.004741467,0.18179,0.03031895,0.5320487,0.04853768,0.0004383591],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9150757,0.0005221848,0.0112893,0.0003027695,0.00004942737,0.0002000978,0.0001034185,0.00006573139,0.07239147],"genre_scores_gemma":[0.994011,0.0001396184,0.002545129,0.00003571841,0.00001696358,0.00004279739,0.00003624272,0.000008720945,0.003163871],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.008756863,"threshold_uncertainty_score":0.02929467,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05798199790183124,"score_gpt":0.3329729982165285,"score_spread":0.2749910003146973,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}