{"id":"W1992285269","doi":"10.1080/15245000601163499","title":"Quit and Win Contests: A Social Marketing Success Story","year":2007,"lang":"en","type":"article","venue":"Social Marketing Quarterly","topic":"Smoking Behavior and Cessation","field":"Medicine","cited_by":19,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Regina","funders":"","keywords":"Social marketing; Incentive; Marketing; Public relations; Smoking cessation; Quit smoking; Work (physics); Business; Political science; Medicine; Economics; Engineering","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006767388,0.000215651,0.0003492567,0.0001415939,0.00074207,0.00008720911,0.00008750991,0.0002567908,0.0001364078],"category_scores_gemma":[0.0004162292,0.0002323892,0.0001288174,0.000228519,0.0001972748,0.0001414845,0.0000196913,0.0004862073,0.000004778845],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002074775,"about_ca_system_score_gemma":0.00008334831,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00008375187,"about_ca_topic_score_gemma":0.00006432118,"domain_scores_codex":[0.9977962,0.0004782085,0.0003753455,0.0003635463,0.0004822651,0.000504399],"domain_scores_gemma":[0.9986672,0.0007277398,0.0002133763,0.0001093935,0.0001601787,0.000122042],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001825217,0.0001366335,0.618906,0.0003071984,0.00006773705,0.0000888916,0.01391539,7.383456e-9,0.004693639,0.0001256493,0.003289895,0.3566438],"study_design_scores_gemma":[0.001559112,0.0001582185,0.9835989,0.0001440072,0.0001445965,0.00002708006,0.01225529,0.000004289695,0.00003662424,0.00003727025,0.001792898,0.0002417249],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9893668,0.00009675237,0.0001077903,0.001126712,0.0003727925,0.0002722259,0.000008233775,0.000188974,0.008459724],"genre_scores_gemma":[0.9974083,0.000003329333,0.00008983957,0.000258038,0.00155133,0.00001395273,0.00002690516,0.00004505699,0.0006032563],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3646929,"threshold_uncertainty_score":0.9476556,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01673033549121281,"score_gpt":0.3015441620066472,"score_spread":0.2848138265154344,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}