{"id":"W1993021410","doi":"10.1007/s10551-010-0434-0","title":"Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability","year":2010,"lang":"en","type":"article","venue":"Journal of Business Ethics","topic":"Environmental Sustainability in Business","field":"Business, Management and Accounting","cited_by":1381,"is_retracted":false,"has_abstract":false,"ca_institutions":"McMaster University","funders":"","keywords":"Sustainability; Product innovation; Business; Product (mathematics); Green innovation; New product development; Toolbox; Industrial organization; Marketing; Sustainable development; Environmental economics; Economics; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null}