{"id":"W1994575315","doi":"10.1287/mksc.20.2.194.10192","title":"Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects","year":2001,"lang":"en","type":"article","venue":"Marketing Science","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":111,"is_retracted":false,"has_abstract":true,"ca_institutions":"Western University","funders":"","keywords":"Marketing; Advertising; Business; Variety (cybernetics); Casual; Product (mathematics); Liberian dollar; Promotion (chess); Clothing; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004198127,0.0008205786,0.0007449988,0.002497616,0.0003906223,0.00218928,0.0004167163,0.0006552709,0.001886021],"category_scores_gemma":[0.01321153,0.0004004032,0.001222513,0.001984841,0.0009178617,0.001329804,0.001255715,0.0007636321,0.0002754852],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004832344,"about_ca_system_score_gemma":0.0005498815,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002530758,"about_ca_topic_score_gemma":0.003693364,"domain_scores_codex":[0.997588,0.001099867,0.0001655875,0.0002376795,0.0007696189,0.0001392129],"domain_scores_gemma":[0.9794294,0.01602453,0.002431205,0.0004636359,0.0008417227,0.0008094661],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002820944,0.002214951,0.9013594,0.0003917877,0.0007505552,0.00008077759,0.001199846,0.01138526,0.004817219,0.0008907762,0.0002337324,0.07385463],"study_design_scores_gemma":[0.00004790165,0.001996148,0.9803694,0.00003035449,0.0002567452,0.0000556922,0.001149333,0.01382207,0.001290284,0.0006202861,0.0003202024,0.00004168926],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9936068,0.0001505016,0.003416558,0.00003107065,0.00000876204,0.0001384355,0.0001407615,0.0000314362,0.00247566],"genre_scores_gemma":[0.9954231,0.00011008,0.00355278,0.0000231103,0.00001575057,0.0001161162,0.0002485539,0.00001154155,0.0004988765],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004198127,"threshold_uncertainty_score":0.02220213,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03139095173404811,"score_gpt":0.3117981917724357,"score_spread":0.2804072400383876,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}