{"id":"W1998967674","doi":"10.1002/jtr.720","title":"Branding a memorable destination experience. The case of ‘Brand Canada’","year":2009,"lang":"en","type":"article","venue":"International Journal of Tourism Research","topic":"Diverse Aspects of Tourism Research","field":"Social Sciences","cited_by":221,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Calgary","funders":"","keywords":"Rebranding; Destinations; Tourism; Advertising; Appeal; Order (exchange); Marketing; Business; Destination marketing; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.005917543,0.00007648164,0.0001615942,0.0004761873,0.0005701539,0.0002631218,0.001494805,0.00005692387,0.0005241103],"category_scores_gemma":[0.003886982,0.00005690668,0.00009125414,0.0004838059,0.0004302037,0.0005651548,0.0001046753,0.0005801314,0.000004289287],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006170078,"about_ca_system_score_gemma":0.002249568,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.4200068,"about_ca_topic_score_gemma":0.1485387,"domain_scores_codex":[0.9951543,0.0006283884,0.0004346051,0.0001291026,0.003252943,0.0004006893],"domain_scores_gemma":[0.9949014,0.001088692,0.0002701453,0.0001541122,0.003388719,0.0001969554],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.001918891,0.001164963,0.007463876,0.0000387157,0.0006453826,0.156381,0.06746702,0.001288406,0.007828765,0.07908487,0.3883106,0.2884075],"study_design_scores_gemma":[0.01154128,0.002456948,0.04127799,0.001365868,0.0001076298,0.01006926,0.3558606,0.003039129,0.0438924,0.1464145,0.3826104,0.001363928],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9255909,0.0002860295,0.0001201716,0.03497634,0.0007156035,0.0002096677,0.000007227854,0.000006019923,0.03808804],"genre_scores_gemma":[0.9965862,0.0001822188,0.0002938852,0.00008214021,0.0009582174,0.000002053656,4.409684e-7,0.000005679203,0.00188914],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2883936,"threshold_uncertainty_score":0.8669983,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0787924624581764,"score_gpt":0.4529584064535758,"score_spread":0.3741659439953994,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}