{"id":"W2002278006","doi":"10.1057/jibs.2008.87","title":"Getting to global: An evolutionary perspective of brand expansion in international markets","year":2008,"lang":"en","type":"article","venue":"Journal of International Business Studies","topic":"International Business and FDI","field":"Business, Management and Accounting","cited_by":77,"is_retracted":false,"has_abstract":false,"ca_institutions":"HEC Montréal","funders":"","keywords":"Globalization; Internationalization; Experiential learning; Brand management; Marketing; Context (archaeology); International business; Automotive industry; Attractiveness; Brand equity; Economics; Organizational ecology; Industrial organization; Business; Economic geography; Sociology; Engineering; Microeconomics; Market economy; Management; Psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001538661,0.0002426841,0.0001515853,0.001413226,0.002608296,0.008325194,0.0007729881,0.002604789,0.009422247],"category_scores_gemma":[0.002741113,0.000152315,0.0002745282,0.001769699,0.00579811,0.01048467,0.001608061,0.001535819,0.0003939632],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001978193,"about_ca_system_score_gemma":0.001284407,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00275192,"about_ca_topic_score_gemma":0.004891304,"domain_scores_codex":[0.9995333,0.0001776934,0.0000102106,0.00007632032,0.00005985054,0.0001426924],"domain_scores_gemma":[0.999084,0.0002917205,0.0001245138,0.00009197112,0.000208424,0.0001994654],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00005906598,0.00005984281,0.006954233,0.00004907466,0.0000118711,0.0005526373,0.03350774,0.000928941,0.001125834,0.9112089,0.001267389,0.04427438],"study_design_scores_gemma":[0.00002899132,0.0001744293,0.03935126,0.0003338327,0.00005214765,0.001502484,0.1189537,0.005523005,0.001671279,0.6959136,0.136432,0.00006327197],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.4862494,0.003399816,0.008325214,0.01729291,0.0001367361,0.0000342294,0.00006317806,0.00002642986,0.4844722],"genre_scores_gemma":[0.9916947,0.0009940736,0.00184962,0.0003800307,0.00003424343,0.000005253538,0.00001539482,0.00001619122,0.005010376],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.009422247,"threshold_uncertainty_score":0.03152055,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02619544872718277,"score_gpt":0.2947008085932877,"score_spread":0.2685053598661049,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}