{"id":"W2002395020","doi":"10.1108/jsocm-08-2011-0054","title":"Financing social marketing programs through sponsorship: implications for evaluation","year":2014,"lang":"en","type":"article","venue":"Journal of Social Marketing","topic":"Service and Product Innovation","field":"Business, Management and Accounting","cited_by":13,"is_retracted":false,"has_abstract":true,"ca_institutions":"Nipissing University; University of Ottawa","funders":"","keywords":"Social marketing; Marketing; Business; Stakeholder; Public relations; Project sponsorship; Government (linguistics); Marketing research; Originality; Qualitative research; Political science; Economics; Sociology; Project management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":["metaresearch"],"consensus_categories":[],"category_scores_codex":[0.5050864,0.001485073,0.002596058,0.005326955,0.004685326,0.02692784,0.004182534,0.005960704,0.01139682],"category_scores_gemma":[0.668637,0.0007157889,0.002074842,0.00856965,0.01084142,0.02325339,0.009291129,0.006553925,0.000723669],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.02745615,"about_ca_system_score_gemma":0.08313407,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006872732,"about_ca_topic_score_gemma":0.007330655,"domain_scores_codex":[0.3471884,0.5986288,0.01223778,0.002267904,0.03363179,0.006045334],"domain_scores_gemma":[0.1419699,0.7654333,0.03061969,0.01143838,0.03805386,0.01248497],"domain_codex":"methods","domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.002659178,0.007039081,0.03722784,0.01380832,0.0006659532,0.0002783669,0.01119687,0.003499154,0.0002120693,0.1136315,0.02499099,0.7847906],"study_design_scores_gemma":[0.006982378,0.02930697,0.09881241,0.20853,0.002170226,0.0007399528,0.1186047,0.02638312,0.004148015,0.2556281,0.2478649,0.0008292446],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.2152205,0.08915133,0.04852149,0.3914602,0.005632525,0.04351665,0.001584943,0.0005807279,0.2043318],"genre_scores_gemma":[0.9045284,0.01433406,0.04545407,0.01121685,0.001134197,0.0205761,0.0002773347,0.0001182794,0.002360672],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.5050864,"threshold_uncertainty_score":0.6103166,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05071989672152944,"score_gpt":0.3099278077156264,"score_spread":0.259207910994097,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}