{"id":"W200248641","doi":"10.4018/978-1-4666-1598-4.ch075","title":"The Google Online Marketing Challenge","year":2012,"lang":"en","type":"book-chapter","venue":"IGI Global eBooks","topic":"Management and Marketing Education","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Memorial University of Newfoundland","funders":"","keywords":"Online advertising; General partnership; Competition (biology); Advertising; Search engine optimization; Political science; Class (philosophy); Engineering; Business; Marketing; The Internet; World Wide Web; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.001172276,0.0004617289,0.0002998193,0.00009813715,0.0004896618,0.0004874658,0.0005912331,0.0002432966,0.0003394796],"category_scores_gemma":[0.0001506033,0.0003694232,0.0002119864,0.0000340396,0.00008886716,0.0002179055,0.0005377025,0.000310436,0.0009634292],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001304434,"about_ca_system_score_gemma":0.00003960333,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001087197,"about_ca_topic_score_gemma":0.0004734805,"domain_scores_codex":[0.998118,0.00001642767,0.0004385956,0.0004183062,0.0004562663,0.0005524153],"domain_scores_gemma":[0.9984829,0.0001235076,0.0005934207,0.0006051636,0.0001662911,0.00002874013],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.000048636,0.0000203555,0.00007304407,0.0001842001,0.00006817208,0.00000345798,0.00000618562,1.803646e-7,5.982635e-7,0.8250042,0.06048781,0.1141032],"study_design_scores_gemma":[0.0001591944,0.00000399336,0.0005746307,0.000201601,0.0001786849,0.000001317697,0.00004624286,0.00003315757,1.009921e-7,0.102567,0.8958462,0.0003878101],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.0001610247,0.001751894,0.000008198276,0.001376361,0.002205078,0.0004999836,0.00001293548,0.0002709084,0.9937136],"genre_scores_gemma":[0.0956407,0.0001957993,0.0001488331,0.00262957,0.01711224,0.00005257249,0.00009739937,0.0001755151,0.8839474],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.8353584,"threshold_uncertainty_score":0.9998758,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02318296723854306,"score_gpt":0.2373653485818066,"score_spread":0.2141823813432635,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}