{"id":"W2005310541","doi":"10.1007/s11002-012-9176-3","title":"Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice","year":2012,"lang":"en","type":"article","venue":"Marketing Letters","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":52,"is_retracted":false,"has_abstract":false,"ca_institutions":"McGill University; Douglas Mental Health University Institute; Simon Fraser University","funders":"","keywords":"Ventromedial prefrontal cortex; Functional magnetic resonance imaging; Neurophysiology; Neuromarketing; Psychology; Latency (audio); Mood; Neuroscience; Prefrontal cortex; Cognitive psychology; Computer science; Social psychology; Cognition; Telecommunications","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0008322432,0.0002034285,0.000310652,0.0005540401,0.0001587991,0.0007278256,0.0002052058,0.0003787173,0.003066886],"category_scores_gemma":[0.01021916,0.0001596135,0.0002107253,0.0007028677,0.0004586732,0.0006734103,0.000331056,0.0004076928,0.0002235822],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002454174,"about_ca_system_score_gemma":0.0003286303,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001805359,"about_ca_topic_score_gemma":0.002205034,"domain_scores_codex":[0.999675,0.0001157276,0.00001886196,0.00005405765,0.00009587958,0.00004045196],"domain_scores_gemma":[0.9931137,0.00570013,0.0005774553,0.0001589387,0.0001876082,0.0002620844],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.03328128,0.002897639,0.5410777,0.000547868,0.0005751576,0.0008878679,0.002862396,0.002706331,0.282119,0.002206228,0.0009845771,0.1298539],"study_design_scores_gemma":[0.0001402984,0.001126388,0.9898047,0.00001381397,0.00009570715,0.0003634264,0.0003611263,0.003727062,0.00279088,0.001269257,0.0002875233,0.00001964784],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9981313,0.000123714,0.0005508864,0.00003481457,0.000009566797,0.00002948237,0.0001487191,0.000006586001,0.0009650284],"genre_scores_gemma":[0.9984301,0.0001401456,0.0006395822,0.00005539109,0.00002508233,0.00004850211,0.000127277,0.00001996513,0.0005139452],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003066886,"threshold_uncertainty_score":0.01025981,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03653787676130962,"score_gpt":0.2660638985658427,"score_spread":0.2295260218045331,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}