{"id":"W2006947954","doi":"10.1002/nvsm.348","title":"The influence of cause marketing associations on product and cause brand value","year":2008,"lang":"en","type":"article","venue":"International Journal of Nonprofit and Voluntary Sector Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":67,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Lethbridge","funders":"Social Sciences and Humanities Research Council of Canada; University of Lethbridge","keywords":"Marketing; Value (mathematics); Product (mathematics); Brand equity; Brand management; Brand awareness; Advertising; Business; Brand extension; Mathematics","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002007603,0.000126906,0.0001650438,0.0002289582,0.0003624202,0.0001846844,0.0002363076,0.00003622349,0.00003655575],"category_scores_gemma":[0.001405585,0.00009993416,0.00006862619,0.0001379044,0.0001274956,0.0007285919,0.00008840045,0.0002112528,0.000003616617],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003941105,"about_ca_system_score_gemma":0.00004016774,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002004381,"about_ca_topic_score_gemma":0.00007130593,"domain_scores_codex":[0.9985567,0.00008941075,0.0005685628,0.0001646863,0.0004844859,0.0001361028],"domain_scores_gemma":[0.9976771,0.0006433795,0.0007907256,0.0001097806,0.0007579871,0.00002104873],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0005966525,0.0000493457,0.9723492,0.0000380303,0.0001691688,0.00002161403,0.00009841423,0.00002974128,0.003235534,0.0001444052,0.0006353952,0.02263247],"study_design_scores_gemma":[0.0005866053,0.000006234673,0.9961249,0.0001736553,0.00007911461,0.00007864963,0.00008662688,0.0002087977,0.00007411889,0.00005911223,0.002416193,0.0001059494],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9974622,0.0004219415,0.000004218885,0.001121574,0.0006520027,0.0001267509,0.000007707362,0.00001231148,0.000191361],"genre_scores_gemma":[0.998324,0.0006366673,0.00005901577,0.0002007356,0.0005795082,0.000003737423,0.000006929189,0.00001242797,0.0001769661],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.02377571,"threshold_uncertainty_score":0.4075197,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02809497690781193,"score_gpt":0.2606116439758387,"score_spread":0.2325166670680268,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}