{"id":"W2008132350","doi":"10.1016/j.intmar.2012.01.002","title":"How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?","year":2012,"lang":"en","type":"article","venue":"Journal of Interactive Marketing","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1024,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"University of Pittsburgh","keywords":"Social media; User-generated content; Microblogging; Advertising; Clothing; Brand awareness; Social media marketing; Content (measure theory); Business; Computer science; World Wide Web; Geography; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":{"n_in":0,"stratum":"aff_core","weight":5595.2375,"opus":{"tier":"OUT","genre":"empirical","about_ca":false,"confidence":"high","reason":"Content analysis of brand-related user-generated content across social platforms; a marketing question."},"gpt":{"tier":"OUT","genre":"empirical","about_ca":false,"confidence":"high","reason":"The object is brand-related consumer communication on social media, not research itself."},"grok":{"tier":"OUT","genre":"empirical","about_ca":false,"confidence":"high","reason":"Marketing study of brand-related social media content; object is consumer communication, not research."}}}